Beverage Packaging / Cans & bottles

New energy drink muscles into the market

Vblast Gator Pit energy drink releases vitamin blend with twist of reservoir cap.

Spring water offers energy with vitamin release capNew York Spring Water is launching its new, sugar-free, taurine-free energy drink, VBlast Gator Pit Energy Formula, in East Coast c-stores, groceries, delis and sports clubs.

“VBlast Gator Pit brings energy drinks to a new, healthier level,” says Luke Zakka, New York Spring Water’s VP of operations. “It’s pure power – B-complex vitamins, energy and natural flavors – and pure spring water, without sugar or taurine. VBlast Gator Pit has the muscle to power an intense workout or fuel an exciting day in a healthy, refreshing way. VBlast Gator Pit adds strength to our philosophy of ‘keepin’ it fresh.’”

Like other beverages in the popular VBlast line, VBlast Gator Pit invites its customers to unleash its energy with the twist of a patented reservoir cap, which releases a special liquid vitamin blend into 16.9 ounces of spring water. The 28 millimeter opening is perfect for big, thirst-quenching chugs and the liquid vitamin formulation ensures that there’s no grit or clumping that can be common with dry vitamins.

 The VBlast reservoir cap also ensures that the vitamin blend maintains full potency, even after nine months of room-temperature storage, Zakka adds. Suggested retail price is $1.49 to $1.89 per bottle. 

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.



Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.
9/30/14 2:00 am EDT

Achieving High Speeds and Maximizing Productivity on Your Packaging Line

Increase efficiency and reduce costs by deploying high speed robotic picking on your line today.  BPA Delta style robots coupled with Cognex Vision Systems provide the fastest platform for pick and place applications.  BPA Delta Style robots are faster and reduce more human touch points than other available methods.  By utilizing a Cognex Vision System you increase quality and efficiency while reducing mechanical fixturing and labor hour costs.  BPA Delta Style Robots with Cognex Vision Systems quickly, accurately and efficiently load random oriented product into containers, wrappers or hffs machines all “on the fly” without stopping or indexing production, this leads to higher Overall Equipment Effectiveness (OEE)

Food and Beverage Packaging

FBP September 2014 cover

2014 September

Check out the September 2014 issue of Food & Beverage Packaging, with features on flexible packaging, robots in packaging, and much more!

Table Of Contents Subscribe

Dairy Packaging

What dairy foods packaging trends do you see being the most popular in coming years?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide



Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon