Cans & bottles / Labels / Rigid Containers / Product of the Week

Bloody Mary mix parties with gift-friendly, reusable packaging

Package comes with themed gifts tags and removable gifting label

February 6, 2013
/ Print / Reprints /
ShareMore
/ Text Size+
Trans

The glass carafe that holds New Orleans-style Garden District Bloody Mary mix is completely re-usable and recyclable. The neck leaves enough room to add vodka or another spirit to the line that says "fill with spirit." After adding spirits, consumers can simply shake and serve. This package has been designed for gifting with seasonal gift tags tied on with ribbon featuring sayings like "Have a Bloody Mary Christmas™" or "Let's Drink and Get Bloody Mary." The back of the bottle has “to” and “from” preprinted to easily gift on the go.

Once the mix is gone, the metal lid reseals and the back label clean peels thanks to special temporary adhesive. The receiver is left with a gift after the gift is gone. Each bottle is hand printed so that when the consumer keeps the bottle and uses it for other things they keep this brand top of mind. Garden District Blog Mary mix even features uses for their bottle on Pinterest.

Berlin Packaging(www.berlinpackaging.com) sourced the bottle and Crown (www.crowncork.com) makes the resealable lid. Everything except for the custom tamper-proof seal is made in America.

The company tried to think of everything a good hostess from New Orleans would require in a gift item. They hope this pushes boundaries of bottling. According to company founder, Stephanie Sanoja, people often buy for the bottle, but return because it tastes so good.

 

 

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.

Food and Beverage Packaging

FBP October 2014 cover

2014 October

Check out the October 2014 issue of Food & Beverage Packaging, with a special PACK EXPO preview, and much more!

Table Of Contents Subscribe

Packaging Innovation

Which segment do you see the most innovation in packaging?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide

 

 

Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 

STAY CONNECTED

 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.