webinar

Creating A Winning Culture: It’s Only data Unless you Use it!
View On-Demand Through December 10, 2014

Beverage Packaging / Sustainable Packaging

Brewing company partners with recycling rewards to encourage greener lifestyle

February 13, 2013

Coors Brewing Company, inventor of the first 100% recyclable aluminum can, kicked off its latest sustainability initiative by announcing a partnership with Recyclebank®, the company that rewards people for taking every day green actions with discounts and deals. The program, Coors Recycles®, will support the Recyclebank mission to promote environmentally conscious waste disposal through a monetary contribution and special packaging.

A portion of select Coors Light and Coors Banquet packages sold now through March 31, 2013, helps fund a contribution of up to $250,000 from Coors Recycles to Recyclebank. Recyclebank is using these funds, in part, to build a national online campaign to educate consumers about the benefits of aluminum recycling and reward them for their engagement. Purchasers should look for the Coors Recycles logo and messaging on specially-marked packages to participate.

“We’re proud that Coors Brewing Company invented the first 100 percent recyclable all-aluminum can in 1959,” says Pete Coors, MillerCoors chairman of the board. “The Coors Recycles program aims to remind legal-drinking-age consumers of the importance of recycling their beer cans, and through Recyclebank, offers them a refreshing way to get involved in a greener lifestyle at varying levels.”

Today, 152 million aluminum cans are recycled each day, making them the most recycled item in the United States.

“At Recyclebank, our valued partners join us in the ongoing challenge to generate economic, environmental and social benefits for communities across the country,” says Jonathan Hsu, CEO of Recyclebank. “With Coors Recycles, we look forward to increasing community engagement and offering rewards for green actions in the form of valuable savings.”



 

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.
12/10/13 2:00 pm EST

Creating A Winning Culture: It’s Only data Unless you Use it!

On-Demand Manufacturers are often trying to answer a simple question: why is my machine stopped?  Or more precisely what caused my machine to stop?

THE MAGAZINE

Food and Beverage Packaging

FBP April 2014 cover

2014 April

Check out the April 2014 issue of Food & Beverage Packaging, featuring our annual Packages of the Year cover story!

Table Of Contents Subscribe

Packaging Formats

Which packaging format do you want to see more of with regards to meat/poultry/seafood packaging?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide

 

 

Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook icon Twitter iconYoutube icon LinkedIn icon