webinar

Creating A Winning Culture: It’s Only data Unless you Use it!
View On-Demand Through December 10, 2014

Beverage Packaging / Rigid Containers

European beverage comes to American market

Pure Ally brings Kwass’Up to American shelves

February 15, 2013
Trans

Pure Ally introduces Kwass’Up, a malted non-alcoholic beverage with uncommonly invigorating properties. This unusual soft drink, made with only natural flavors, contains less sugar and calories than traditional sodas and sports drinks. Kwass’Up has been described by testers as “far more refreshing” than typical soft drinks.

Kwass’Up is the first product launch for Pure Ally, a Florida-based beverage company whose mission is to deliver wholesome, naturally inspired beverages from around the globe to consumers in the United States and beyond. Jon Gitman, Pure Ally’s CEO says, “I am pleased to bring this great product to the US and thrilled by the glowing response the drink is already receiving.”

Packaged in 2-liter PET bottles and 16-oz aluminum bottles (which stay cold longer) Kwass’Up is available in three flavor variations: Traditional, Ginger and Cranberry. Slated to hit stores in the new year the product will launch in select markets within the New York Tri-State area and South Florida. In an effort to promote this great new product to consumers, Pure Ally will rely on creative point-of purchase display materials, in-store tasting events and a mix of branding and promotional efforts in traditional and digital media. Though it’s a premium product, Kwass’Up will be priced on par with similar beverages.

Kwass-Up’s audience is expected to be active individuals who are looking for a better soft drink choice. This beverage appeals to a market that craves natural, low-sugar energy reinvigoration without sacrificing soft drink taste.

Due to the uncommonly refreshing nature of the drink, Kwass’Up is anticipated to become an instant hit among active and health-conscious consumers. Preliminary market research shows that testers view Kwass’Up as “Adventure in a Can” — a taste that evokes images of robust health and fun.

 

 

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.
10/22/13 2:00 pm EST

Robotics Packaging & Automation

On-Demand Industrial Robots are the heart of lean manufacturing and the “Robotics Packaging & Automation” webinar covers topics intended to be an introduction to Industrial robotics or flexible automation being used in the food processing and packaging industries.

THE MAGAZINE

Food and Beverage Packaging

FBP April 2014 cover

2014 April

Check out the April 2014 issue of Food & Beverage Packaging, featuring our annual Packages of the Year cover story!

Table Of Contents Subscribe

Packaging Formats

Which packaging format do you want to see more of with regards to meat/poultry/seafood packaging?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide

 

 

Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook icon Twitter iconYoutube icon LinkedIn icon