- THE MAGAZINE
- VERTICAL MARKETS
The makers of MIKE AND IKE® announce the limited return of MIKE AND IKE CHERRI AND BUBB® and MIKE AND IKE LEM AND MEL® candies available now through April, 2013. The candies first became a hit in 1989 (CHERRI AND BUBB) and 1991(LEM AND MEL) and have been long sought out by candy lovers for some time.
Both retro flavors combine two great tasting fruits for a sweet and unique combination. CHERRI AND BUBB is a blend of Cherry and Bubblegum flavors and LEM AND MEL is a mix of Lemon and Watermelon flavors.
“We are very excited to bring back CHERRI AND BUBB and LEM AND MEL,” says Donald Houston, senior marketing manager for MIKE AND IKE. “We hope this will inspire good memories from our loyal fans and introduce a new group of MIKE AND IKE lovers to these favorites from the past. Perhaps this might even inspire Mike and Ike to rekindle their friendship and business relationship.”
MIKE AND IKE CHERRI AND BUBB and MIKE AND IKE LEM AND MEL are hitting shelves now and will only be available through April 2013. Both flavors come in a 5-ounce box with an SRP ranging from $1.00-$1.39.
The MIKE AND IKE split shocked the world last spring, generating a high volume of fan and celebrity reactions. The independent and talented duo has decided to follow their true passions. Mike is a musician at heart and produced a music video; Ike is an urban artist and a lover of art. Their split is not unlike that of other famous celebrity duos like Simon and Garfunkel or Lennon and McCartney.