Snack Food Packaging

Baked potato chip brand warms to consumers with new design

Brand Bakes communicates baked benefits with new package

February 25, 2013
/ Print / Reprints /
ShareMore
/ Text Size+
Trans

Kettle Brands potato chips worked with Anthem Worldwide (www.anthemww.com) to redesign the packaging of Kettle Brands Bakes. Kettle’s baked potato chip was in need of a packaging redesign to visually communicate that Bakes deliver the same great taste, texture, and satisfaction that original Kettle chips are known for. The design sought to visually overcome a challenge uncovered in research — that consumers often have a negative perception toward the baked potato chip category, associating it with the bland, processed potato pulp most baked chips are made from.

 

 The redesign offered Kettle an opportunity to tell Bakes’ unique story of making a crisp, healthy snack using actual toasted potato slices, as well as to introduce two new bold flavors to the lineup. Anthem explored designs that communicate “real sliced potatoes” and ”full of flavor,” with a strong visual solution that introduces illustrations to Kettle’s potato chip packaging for the first time. The addition of bold background colors and depictions of natural ingredients differentiate flavors while further supporting appetite appeal. 

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.
9/30/14 2:00 am EDT

Achieving High Speeds and Maximizing Productivity on Your Packaging Line

Increase efficiency and reduce costs by deploying high speed robotic picking on your line today.  BPA Delta style robots coupled with Cognex Vision Systems provide the fastest platform for pick and place applications.  BPA Delta Style robots are faster and reduce more human touch points than other available methods.  By utilizing a Cognex Vision System you increase quality and efficiency while reducing mechanical fixturing and labor hour costs.  BPA Delta Style Robots with Cognex Vision Systems quickly, accurately and efficiently load random oriented product into containers, wrappers or hffs machines all “on the fly” without stopping or indexing production, this leads to higher Overall Equipment Effectiveness (OEE)

Food and Beverage Packaging

FBP September 2014 cover

2014 September

Check out the September 2014 issue of Food & Beverage Packaging, with features on flexible packaging, robots in packaging, and much more!

Table Of Contents Subscribe

Dairy Packaging

What dairy foods packaging trends do you see being the most popular in coming years?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide

 

 

Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon