Snack Food Packaging

Baked potato chip brand warms to consumers with new design

Brand Bakes communicates baked benefits with new package

Kettle Brands potato chips worked with Anthem Worldwide (www.anthemww.com) to redesign the packaging of Kettle Brands Bakes. Kettle’s baked potato chip was in need of a packaging redesign to visually communicate that Bakes deliver the same great taste, texture, and satisfaction that original Kettle chips are known for. The design sought to visually overcome a challenge uncovered in research — that consumers often have a negative perception toward the baked potato chip category, associating it with the bland, processed potato pulp most baked chips are made from.

 

 The redesign offered Kettle an opportunity to tell Bakes’ unique story of making a crisp, healthy snack using actual toasted potato slices, as well as to introduce two new bold flavors to the lineup. Anthem explored designs that communicate “real sliced potatoes” and ”full of flavor,” with a strong visual solution that introduces illustrations to Kettle’s potato chip packaging for the first time. The addition of bold background colors and depictions of natural ingredients differentiate flavors while further supporting appetite appeal. 

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Rochester Mills Production Brewery tour- January 2015

Take a look inside the Rochester Mills Production Brewery in Auburn Hills, MI. The facility brews and cans five beer varieties from the Rochester Mills Beer Company. There the beer is made and packaged in 16-ounce cans, bound together in 4-packs and palletized for distribution. We went on a tour of the facility and got an in depth look at the total process.

Posted: January 30, 2015

Food and Beverage Packaging

Food and Beverage Packaging March 2015 Cover

2015 March

Check out the March 2015 issue of Food & Beverage Packaging, with features on today's packaging robots, trends in pet food packaging, and much more!

Table Of Contents Subscribe

Flexible Packaging Sustainability

Flexible packaging offers a variety of sustainability features; which do you think is the most effective?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

The Packaging Guide

The Packaging Guide 2015 Cover

Food and Beverage Packaging's Packaging Guide Directory provides a list of suppliers of food and beveraeg packaging solutions. Visit the brand new online directory at www.thepackaginguide.com.

STAY CONNECTED

 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.