- THE MAGAZINE
- VERTICAL MARKETS
Wendy’s® introduces a new contemporary logo to appear in Wendy’s advertising, on product packaging, crew uniforms, new restaurant signage, menu boards and digital assets. The evolved logo is contemporary and iconic, as it further emphasizes the Wendy cameo while retaining the familiar Wendy’s “wave” design.
“Wendy’s brand transformation is re-energizing all of our touch points with consumers,” says Emil Brolick, president and chief executive officer. “We’re transforming our brand – from bold restaurant designs to innovative food that consumers want, to improved customer service. This exciting evolution of our brand reinforces our mission to position Wendy’s as A Cut Above.”
This logo signals change – connecting consumers to Wendy’s new offerings and fresh look. The ongoing Wendy’s brand transformation includes packaging from cup and bags to other items, which will receive the new look beginning in March. The company will also update crew uniforms, add menu innovations, refresh restaurants and engage with consumers thought their “Claim Your Taste” campaign. Their re-energized advertising was introduced nearly a year ago and is resonating with consumers. Research shows even more people are talking about the advertising and engaging with the brand in social media.
“Every brand evolves over time to maintain relevance with consumers,” said Craig Bahner, chief marketing officer. “We’re transforming our brand to signal a new dynamic company that’s listening and responding to consumer needs.”