- THE MAGAZINE
- VERTICAL MARKETS
For the very first time, artisanal Maya honey, Imperial Yucatan will be available for sale in the United States. Yucatan Disidzilch (zee-zeel-chay) honey is one of the rarest honeys in the world, coming only from the forests of the lush Yucatan peninsula, renowned for its environmental quality and pure air. There, honey production dates back to pre-Columbian times, when the Maya Empire first mastered apiculture.
For only eight weeks a year, the Dizidzilche bush produces its succulent, perfumed white flower. Only then, can the ancient Maya production process, handed down from generation to generation, begin.
The design for this first edition is an inkwell-shape bottle that can be used as a serving dish. The product is delivered with a unique wooden serving spoon handmade by Mayan artisans. The idea was to make honey as collectible as perfume or jewelry.
Marc Balet of Mixed Business (www.mixedbusiness.com) is the architect behind the designs. Balet had a great teacher – Andy Warhol, who gave him a first-hand education in art, marketing, life and business. Eleven years in ‘The Factory’ as creative director for Interview magazine and the TV show “Andy Warhol’s 15 Minutes” provided an invaluable foundation for his current work.
Balet says, "Why can’t honey come in a bottle you’d want to collect?"
This honey is filled by a machine process to land in the bottles. No heat is used. The lid is made out of gold metal, FDA approved seal to separate from the food. The label is vinyl with a glossy finish.
It is not currently at any specialty food store. The ecommerce site, www.honeyucatan.com is operating as main retailer.