Flexible Packaging / Product of the Week

New reclosable pouch wins packaging award

Lundberg Family Farms uses Velcro technology in stand-up to win gold award.

Lundberg Family Farms, a leading U.S. producer of organic rice and rice products, is a Gold award winner in the flexible packaging category of the 2013 PAC Leadership Awards.

Presented by The Packaging Association (PAC), the trade group representing the Canadian packaging industry since 1950, the awards seek to recognize the role of strategic thinking, innovation, technical excellence and sustainability in all formats of packaging, branding and graphic design. The PAC Leadership Awards, launched in 2009, feature five Best of Show Awards, including the Flexible award category in which Lundberg took top honors.

The flexible pouch introduced by Lundberg in late 2012 was the first of its kind to be used for food products and features VELCRO® Industries’ PRESS-LOK™ closure system. The reclosable feature is a unique solution in the industry that offers consumers the ultimate in convenience. The package is easily opened without the use of tools and the proprietary hook-to-hook technology makes it easy to re-close to ensure clean and safe storage.

Lundberg’s award-winning package stands upright on the shelf, with a true flat bottom, and offers consumers an audible click when opening and re-closing. Other key features of the package include:

  • Premium shelf appearance
  • Excellent on-shelf stability with flat bottom
  • Five panels for ultimate product branding
  • Registered matte over lacquer to provide unique matte / gloss design opportunities

“It’s an honor to be awarded by one of the industry’s most prestigious presenters. It’s further confirmation of our commitment to innovation and to delivering the highest quality product to our customers and consumers,” says Grant Lundberg, CEO and a third generation Lundberg family member to operate the family business. “The new stand-up package design is better for our retailers, who find it’s easier to shelve and display, and better for our consumers, who appreciate how easy the pouch is to open and close, even without precisely lining up the closure strips.”

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