- THE MAGAZINE
- VERTICAL MARKETS
Hold on to your (bottle) caps, there is a new sheriff in town. Newcomer Dust Cutter Beverage Company has launched its brand new line of all-natural lemonades in Ball Corporation's (www.ball.com) 16-oz. Alumi-Tek® bottles.
"In the Old West, after a long day on the dusty trail, freshly squeezed lemonade was just the thing to cut your thirst. On the Warm Springs Ranch in Jackson Hole, Wyo., our family served this refreshing lemonade to our guests and the 'Dust Cutter' was born," says Eric Green, founder, Dust Cutter Beverage Company. "We picked the Alumi-Tek bottle before we designed the logo or developed the flavors because it works well with our brand, which is a throwback to the Old West. We wanted to make the brand as authentic as possible, and serving our lemonades in a state of the art container that exemplifies the look of an old canteen was perfect for us."
"In addition to their eye-catching look, brand building canvas and convenient reclosable top, Alumi-Tek bottles offer all the benefits of aluminum cans," says Robert M. Miles, senior vice president, sales for Ball's metal beverage packaging division, Americas. "Just like aluminum cans, Alumi-Tek bottles are portable, sustainable and chill quickly, making them perfect for Dust Cutter consumers on a hot summer day."
Dust Cutter Lemonades are available in three flavors including original Lemonade, Huckleberry Lemonade and Iced Tea Lemonade. Dust Cutter is currently in distribution in the Jackson Hole, Wyo., area. Dust Cutter also recently inked a deal with Carlson Distributing to distribute its lemonades in Utah and plans to expand further in the region.
Jackson Hole, WY-based Dust Cutter Beverage Company launched its first line of premium lemonades in 2013. Dust Cutter uses only the highest quality, all-natural ingredients in all of its products.