Beverage Packaging / Vertical Markets

evian Natural Spring Water debuts new bottle design in U.S.

evian redesignevian® Natural Spring Water unveils its new identity. For the first time in over a decade, evian has redesigned its bottle. Like its award-winning bottle of 14 years ago, this design represents a major breakthrough, fitting for the water that first defined the U.S.'s premium water segment in the early 1980s.

Sleeker and with cleaner lines, the new evian bottle leans on transparency to celebrate its contents: evian Natural Spring Water, a distinctly pure water, as nature intended. The bottle sports a "label-less" look. Its front features a simplified, elegant reduction of the previous logo design. A panorama of mountains celebrates the water's source in a corner of the French Alps…a region protected by the farming community to ensure evian water maintains its pure, natural form. The bottle's simple shape and beveled mountain ridges echo the simplicity and regality of the water's home. The brand's special story is told on the back of the bottle, and "evian" is carved into the base as a playful design touch.

"We're very excited. Our new bottle allows evian's honest and natural personality to make a new connection with consumers. evian has been the icon of the category for three decades, yet its vibe and skin had become dated. We wanted to remake the brand so consumers would be proud to once again call it their favorite water. It's a sharp new look, and we can't wait to see it here, there, and everywhere," says Eric O'Toole, president of Danone Waters of North America.

Discovered in 1789, and bottled since 1826, evian water traces its roots to the birth of the French Alps. Each drop of evian begins as rain or snow high in the pristine peaks of the French Alps, and then travels through a vast mineral aquifer deep within the mountains before being bottled directly from the spring in Evian-Les-Bains. This unique, 15-year journey is the secret to evian's purity and unique, natural taste. It's also a journey that gives it a rich, unique mineral and electrolyte content.

 The new bottle design is available in the 500ml size, with additional formats slated to debut in the following 12 months.

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.
9/30/14 2:00 am EDT

Achieving High Speeds and Maximizing Productivity on Your Packaging Line

Increase efficiency and reduce costs by deploying high speed robotic picking on your line today.  BPA Delta style robots coupled with Cognex Vision Systems provide the fastest platform for pick and place applications.  BPA Delta Style robots are faster and reduce more human touch points than other available methods.  By utilizing a Cognex Vision System you increase quality and efficiency while reducing mechanical fixturing and labor hour costs.  BPA Delta Style Robots with Cognex Vision Systems quickly, accurately and efficiently load random oriented product into containers, wrappers or hffs machines all “on the fly” without stopping or indexing production, this leads to higher Overall Equipment Effectiveness (OEE)

Food and Beverage Packaging

FBP September 2014 cover

2014 September

Check out the September 2014 issue of Food & Beverage Packaging, with features on flexible packaging, robots in packaging, and much more!

Table Of Contents Subscribe

Dairy Packaging

What dairy foods packaging trends do you see being the most popular in coming years?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide

 

 

Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon