webinar

Creating A Winning Culture: It’s Only data Unless you Use it!
View On-Demand Through December 10, 2014

Product of the Week

Energy drink boosts image with recyclable, lightweight package

Vuka Energy Drink Chooses Ball's Alumi-Tek Bottle

July 19, 2013
Trans

Vuka™ Intelligent Energy drinks are now available in Ball Corporation's (www.ball.com) 16-oz. Alumi-Tek® bottles.

"Vuka is made with natural ingredients for adults that have varying energy needs, but are also mindful about what they put in their bodies," says Alexia Bregman, CEO, Vuka LLC. "Vuka is meant for a more sophisticated audience than the traditional energy drink market caters to, and packaging Vuka in the Alumi-Tek bottle with our vibrant graphics creates a uniquely Vuka drinking experience."

"Alumi-Tek bottles are reclosable and lightweight, making them perfect for people on the go which is certainly the case with energy drink consumers," says Robert M. Miles, senior vice president, sales for Ball's metal beverage packaging division, Americas. "And similar to our aluminum cans, the Alumi-Tek bottle is infinitely recyclable, which we know is very important to our sustainability minded customers such as Vuka."

Vuka Intelligent Energy drinks in Alumi-Tek bottles are available in grocery stores and gyms in several markets across the nation.

 Vuka means "Wake up" in Zulu, an appropriate name for a company started by native South Africans. This husband-and-wife team decided to pool their experience in marketing and business to focus on building a brand, starting with a line of sophisticated energy drinks. The natural drinks – Work out, Think and Renew, also available in stevia sweetened zero-calorie Zo-Cal– are enhanced with vitamins and nutrients for specific energy needs.  

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.
12/10/13 2:00 pm EST

Creating A Winning Culture: It’s Only data Unless you Use it!

On-Demand Manufacturers are often trying to answer a simple question: why is my machine stopped?  Or more precisely what caused my machine to stop?

THE MAGAZINE

Food and Beverage Packaging

FBP April 2014 cover

2014 April

Check out the April 2014 issue of Food & Beverage Packaging, featuring our annual Packages of the Year cover story!

Table Of Contents Subscribe

Packaging Formats

Which packaging format do you want to see more of with regards to meat/poultry/seafood packaging?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide

 

 

Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook icon Twitter iconYoutube icon LinkedIn icon