- THE MAGAZINE
- VERTICAL MARKETS
Our definition of sweet changes over time, but our appetite for sweet endures. Recently launched in Argentina to a spectacular reception, new Coca-Cola Life® offers an all-natural, low-calorie cola beverage to those who crave something better.
Following in the good company of Coca-Cola, Diet Coke and Coke Zero, the identity and packaging systems for Coca-Cola Life had to rise to the challenge. To create the new brand look, design studio Platform (http://platform.is/) explored dozens of creative concepts, then worked through literally hundreds of studies to create just the right mark.
"We're proud to contribute to the growth a 100-year-old icon, and for such an outstanding product with its health and environmental benefits," says Glenn Geisendorfer, co-founder of Platform.
To ensure the new brand launched cohesively across advertising, packaging, retail and activation, Platform created a comprehensive visual identity system to guide effective communications in all possible configurations.