- THE MAGAZINE
- VERTICAL MARKETS
Videojet Technologies Inc. (www.videojet.com), a world-leading manufacturer of coding, marking, and printing products launches six new inks for its 2300 Series of large character ink jet printers. With the introduction of M515-K Red, M516-K Orange, M517-K Green, M518-K Blue, M519-K Purple and M520-K Yellow color inks, Videojet is helping customers expand the visual and functional coding capabilities of their high-resolution large character marking (LCM) ink jet printers.
“We’ve added to our ink lineup for our 2300 Series LCM printers to offer customers more color printing capabilities as we continually enhance our family of high-performing inks,” says John Kirschner, Videojet supplies business marketing director. “These six color inks are designed to meet a wide range of unique customer applications. Videojet’s complete marking and coding solutions are not only flexible and easy-to-use, but they also deliver code assurance and superb uptime.”
Color Inks Deliver a Variety of Benefits
Users of Videojet 2300 Series high-resolution LCM printers can take advantage of the six new ink colors to expand their range of printing applications. Other benefits include:
- Enhanced productivity. By using visually distinctive, compatible color formulations, customers can enhance their 2300 printer function and bring increased brand differentiation and code value to their printing applications
- Increased code assurance and lasting code durability. The ink colors have pigmented formulations that deliver increased UV light fastness, water resistance and fade-resistance over dye-based formulations
- Simple usability. Designed for ease-of-use, these new ink colors are chemically compatible with each other, simplifying the ink color changeover
Similar to Videojet’s widely used M512-K black ink, the six new ink colors boast strong performance on a range of porous papers and kraft board materials – including those with high recycle content. For example, the inks can provide visually attractive brand information and product identification on paper and pulp-based raw materials such as wood and lumber. Color inks can also be used to print visual cues to identify particular sub-brands, distinguish between different grades of product like lumber, or to highlight product compliance with specific building codes or regulations.
The inks adhere to plain and coated paper packaging, bundles of pulp-based product and other packaging. Ideal for brand identification on secondary cartons, these inks are also helpful for differentiating outer wrappings of products like paper stock. Spot colors can be used to print in-plant visual management codes and indicators for quality control or inventory management.