- THE MAGAZINE
- VERTICAL MARKETS
Big Red Inc., makers of America’s original and #1 selling red soda, Big Red, is proud to announce the rollout of the rebranded HYDRIVE Energy Water. With only 30 calories per bottle, HYDRIVE Energy Water offers the boost of an energy drink with the refreshing and light taste of enhanced water.
“Armed with the Big Red marketing muscle and national distribution channels, we’re looking for HYDRIVE Energy Water to make a splash in a big way,” says Big Red senior vice president of marketing Thomas Oh. “It fills a definite void in the market for the health-conscious consumer looking for a caffeine boost without the chemical aftertaste and energy crash. HYDRIVE Energy Water is an energy kick with a light, refreshing taste and only 30 calories – it’s the best of both worlds.”
This HYDRIVE Energy Water launch is a branding and formula refresh that zeros in on the line’s core goal of smart energy. Each bottle of HYDRIVE Energy Water contains only 30 calories with the same amount of caffeine as leading energy drinks plus a formula of performance-enhancing ingredients.
HYDRIVE Energy Water is available in seven light, refreshing flavors:
- Citrus Burst - Vitamin Formula
- Kiwi Strawberry - Focus Formula
- Triple Berry - Antioxidant Formula
- Lemon Lime Rush - Electrolyte Formula
- Grape Fusion - Recovery Formula
- Blue Raspberry - Extra Power
- Black Cherry - Extra Power
HYDRIVE Energy Water will launch nation-wide starting Aug. 2013 in Wal-Mart locations, Grocery and C-stores with sampling programs conducted in Austin, Texas, Boston, Mass., Denver, Colorado and Petaluma, Calif.