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New market study profiles regional beer label trends and choices

January 8, 2014
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Change is a constant in the global beer market today, as a result of mergers and acquisitions, the rise of micro-breweries, legislation, and new trends in beer packaging and labeling. The third edition of AWA Alexander Watson Associates’ ( established Global Beer Label Market Study 2013is newly published, bringing in-depth insights into the global market’s preferences by region, in terms of the technologies used for product identification and decoration on beer packaging.

AWA estimate that, in the medium term, global beer production will grow in value terms at an annualized rate of 2.4% -- so this is a market which is of considerable interest to suppliers of labels using all the available technologies.

Trends in North and South America, Europe, Asia, Africa, and the rest of the world are all documented, with expert analysis of key demand influences and market drivers in each of the regions. Regional preferred container choices and labeling and decoration technologies are discussed, and the markets’ different structures set in the context of environmental issues, taxation and other legislation, and consumer attitudes. The report concludes with a directory of international industry suppliers.

The Global Beer Label Market Study 2013brings together AWA Alexander Watson Associates’ extensive knowledge base on the specialty paper, film, packaging, coating, and converting sectors with up-to-date global research on the physical markets for beer. The report is available to order online via the AWA Alexander Watson Associates website along with details of all other currently available market studies and related conferences and events. 

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