Beverage Packaging / Cans & bottles / Vertical Markets / Product of the Week / Spirits

Imported vodka debuts in unique package

Saxco International helps Leche Spirits, LLC to create package

Milk Money Vodka, a new premium imported vodka from New Zealand distilled from milk sugars is an exciting new entry in the United States spirits market from Leche Spirits, of Roswell, New Mexico.

To assist with the all-important packaging aspect for its U.S. debut in New Mexico and Colorado, it brought in Saxco International (saxco.com), world-wide packaging specialists for the wine, spirits, beer and food industries. “Our role was to help create a package that would carry through with the new brand’s milk related theme by developing a design which also displayed a noteworthy eye appeal and bold shelf presence,” says Jimmy Owens, New Product Representative for Saxco International.

Moving forward and working closely with the brand’s design and management team, Owens began the search for a 750 ml bottle which possessed the required attributes the project demanded. He found a tear dropped shaped bottle that had a true resemblance to a classic old time milk bottle from Vetreria Etrusca, an Italian supplier in Saxco’s broad global resource network.

To create the black and white decorative design image with the appearance of a Holstein cow, Saxco called upon Serigraphie Richford, of Montreal, Canada, another resource in its reliable world-wide vendor arsenal. Serigraphie-Richford screened on the black and white Holstein design on both the front and back of the bottle.

To complete the authentic look of an old-time milk bottle, Saxco sourced and supplied a metal hinged swing top closure with a white plastic cap from a trusted Asian supply source. It brought in Rock-Tenn, of Montreal, Canada to design and produce the six-bottle white shipping cartons with a black imprint to carry out the Holstein cow image.

According to Ellis Visser, President of Leche Spirits, “Milk Money Vodka is extremely smooth, full bodied and possesses a light sweet finish. We’re hoping it will appeal to a wide range of individuals who enjoy a premium vodka, however, we will focus heavily on females within the agricultural community, ages, 21 to 45 years.”

Milk Money Vodka is 40-percent alcohol by volume and 80-proof and is twice distilled and gluten free. Following its introduction in New Mexico and Colorado, it will be rolled out to vodka enthusiasts in other mid-western states, including Wisconsin, Nebraska and Minnesota. The retail price for the 750 ml bottle is $19.99.

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Rochester Mills Production Brewery tour- January 2015

Take a look inside the Rochester Mills Production Brewery in Auburn Hills, MI. The facility brews and cans five beer varieties from the Rochester Mills Beer Company. There the beer is made and packaged in 16-ounce cans, bound together in 4-packs and palletized for distribution. We went on a tour of the facility and got an in depth look at the total process.

Posted: January 30, 2015

Food and Beverage Packaging

FBP May 2015 Cover

2015 May

Check out the May 2015 issue of Food & Beverage Packaging, featuring a look at flexible packaging in the industry, lightweight product packaging as sustainable packaging, and much more!

Table Of Contents Subscribe

Food Packaging Trends

Which food packaging trend is here to stay?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

The Packaging Guide

The Packaging Guide 2015 Cover

Food and Beverage Packaging's Packaging Guide Directory provides a list of suppliers of food and beveraeg packaging solutions. Visit the brand new online directory at www.thepackaginguide.com.

STAY CONNECTED

 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.