Top 50

Check out our Top 50 food packagers and Top 25 beverage packagers list!
As seen in our July and August issues!

Beverage Packaging / Beverage multipacks / Cans & bottles / Spirits

Tim Smith’s Climax Moonshine, now legal in 50 states

Beardwood&Co. helps bring moonshine brand into the light of day

January 15, 2014
Trans

Tim Smith’s Climax Moonshine is now legit. As one of the stars of Discovery Channel show, “Moonshiners,” Smith has been making his illegal moonshine in the backwoods of Virginia (in a town called Climax). The brew is pot-distilled from an original family recipe using corn, rye and barley malt mash, resulting in a 90-proof spirit. Now Prost Beverage Co. has licensed the rights to develop a (legal) moonshine brand and New York-based Beardwood&Co. (beardwood.com), the brand and innovation firm, was tapped to help create the differentiated line of flavors that would have broad appeal to men and women, ages 21 – 45.

“Authenticity was at the core of everything we did for the brand,” says Ryan Lynch, managing partner, Beardwood&Co. “We began by making Camo, Tim’s real-life dog, the brand’s mascot. A fixture at Tim’s still in the backwoods of Climax, Camo guards against intruders and lawmen and is the symbol of true loyalty.” Even though Tim’s moonshine is now legal, the recipe is the ‘real deal’ and faithful to the roots of his operation.

 The label across the bottle prominently features an etching of Camo and, made of natural, kraft paper, is applied slightly askew, capturing the handcrafted process of moonshining, while the typography references historical “wanted” posters. Each cap features the Tim Smith Climax Moonshine monogram developed by Beardwood&Co.

“We also developed custom, panoramic illustrations for the inside of each label that reveal different scenes from Tim’s world and include Camo, showing her at work with Tim and his legendary moonshining operation,” adds Loren Clapp, design director, Beardwood&Co. A custom-perforated shipper box becomes a product showcase at retail. The sides of the shipper feature scenes from the inside label and serve to extend the story beyond the bottles.

“This was my chance to show the world how real moonshine should taste. The Beardwood&Co. team understands that Climax Moonshine needs to be true to who I am. The packaging shows what makes my Moonshine special – my history, my hometown, and my dog Camo,” says Tim Smith, founder, Tim Smith’s Climax Moonshine.

 Tim Smith’s Climax Moonshine is available in 3 flavors: Original (750-ml), Grape Lightning and Peach Lightning (375-ml).  Originally launched in George and South Carolina, it is now being rolled out nationally. 

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.
9/30/14 2:00 am EDT

Achieving High Speeds and Maximizing Productivity on Your Packaging Line

Increase efficiency and reduce costs by deploying high speed robotic picking on your line today.  BPA Delta style robots coupled with Cognex Vision Systems provide the fastest platform for pick and place applications.  BPA Delta Style robots are faster and reduce more human touch points than other available methods.  By utilizing a Cognex Vision System you increase quality and efficiency while reducing mechanical fixturing and labor hour costs.  BPA Delta Style Robots with Cognex Vision Systems quickly, accurately and efficiently load random oriented product into containers, wrappers or hffs machines all “on the fly” without stopping or indexing production, this leads to higher Overall Equipment Effectiveness (OEE)

Food and Beverage Packaging

FBP August 2014 cover

2014 August

Check out the August 2014 issue of Food & Beverage Packaging, featuring our Top 25 Beverage Packagers!

Table Of Contents Subscribe

Flexible Packaging

Which aspect of flexible packaging do you see as the greatest advantage?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide

 

 

Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon