- THE MAGAZINE
- VERTICAL MARKETS
Ice River Springs is launching an innovative new 15 litre bottle for water coolers. The bottle is made of 100% recycled plastic and is green.
The new bottles have been launched because of Ice River Springs' pioneering initiatives to reduce energy use and recycle plastics in a closed loop system. Ice River Springs is the only beverage company in North America to operate a bottle recycling operation that takes in bottles from municipal recycling programs, sorts, purifies and then produces certified food-grade plastic ready for reuse.
The bottles are green because it enables Ice River to reclaim plastic from green bottles, which might otherwise go to waste. Consumers are supportive. In a research study of 849 bottled water users 82% said a bottle made of 100% recycled material giving them a green tint would make the brand more appealing.
The product will be available in major retail chains starting in Western Canada under the Arrowhead brand name.
Ice River Springs is committed to all efforts to reduce impact on the environment. "There's enough plastic in the world today, we just need to find ways to reuse it," explains Jamie Gott, CEO of Ice River Springs. "Few companies need the green plastic that we collect from our recycling operation. We have launched Arrowhead water in green bottles to make use of this plastic and take it out of landfills."
Green PET bottles, which are BPA free, are an alternative to returnable polycarbonate bottles. BPA is an ingredient that has been banned in baby feeding bottles.
While the Arrowhead bottle is changing the water itself is unchanged. Its source is near High River, Alberta fed from rivers originating from the glaciers of Kananaskis country and the Rockies.
The launch of Arrowhead Spring Water is being supported by the website FightforNothing.com that explains the health and environmental benefits of spring water as an alternative to other on-the go beverages. It also provides a list of stores carrying the brand.
Ice River Springs is a family owned water bottling company based in Shelburne, Ontario that began operations in 1995. It has grown to be one of the largest bottlers of water in North America with ten bottling plants. It runs a plastic recycling operation enabling it to produce 100% recycled PET bottles in a closed loop system.