- THE MAGAZINE
- VERTICAL MARKETS
Nonni’s Foods, North America’s leading biscotti baker, announced the introduction of new, vibrant and more environmentally-friendly packaging for its Biscotti grocery store packs, on retail shelves beginning January 2014. In an effort to reduce waste, Nonni’s has removed the plastic tray from 85% of its Biscotti grocery cartons. The company estimates the leaner, greener change will reduce packaging waste by up to 17%.
The improved package will also allow consumers to better differentiate and find their favorite Nonni’s Biscotti flavor, with bolder colors and larger, prominent text indicating Biscotti flavor names. Each biscotti will remain individually wrapped to seal freshness and maintain product integrity.
“At Nonni’s, we continuously strive to improve our offerings based on feedback from our customers,” says Patricia Wong Bridges, brand marketing manager for Nonni's. “After several consumer requests, we are thrilled to offer more vibrant and environmentally friendly packaging for our Biscotti line in 2014.”
Every box of Nonni’s Biscotti contains eight freshness packs, available for a suggested retail price of $3.59 at select grocery and club retailers nationwide. New packaging is available in most Nonni’s Biscotti grocery pack flavors including Salted Caramel, Cioccolati, Decadence, Limone, Toffee Almond, Triple Chocolate and Turtle Pecan.