Vertical Markets / Meat/Seafood / Snack Food Packaging / Product of the Week

Protein-focused snack pack offers alternative to gels, powders and bars

With meat, cheese and nuts, the new snack is perfect for those with high-energy lifestyles

The Oscar Mayer brand is introducing P3 Portable Protein Pack, packs of meat, cheese and nuts, designed for active consumers looking for a snack to help keep them going throughout the day.

Supported by a major national marketing effort, P3 Portable Protein Pack is poised to become a major force in the growing $19 billion protein-snacking category, which has been driven by consumer desires for protein-rich snacks such as Greek yogurt or protein bars.

As the largest manufacturer of pre-packaged meats, Kraft is well positioned to bring a wholesome protein snack to market that includes high-quality brands consumers already know and trust. The convenient, on-the-go packs are made of three highly recognizable brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.

P3 Portable Protein Packs contain no artificial preservatives, at least 13 grams of protein – the equivalent of two eggs – and have little to no sugar. Varieties include:

  • Applewood Smoked Turkey, Marbled Colby & Monterey Jack Cheese, Dry Roasted Almonds
  • Applewood Smoked Ham, Reduced Fat Sharp Cheddar Cheese, Dry Roasted Almonds
  • Rotisserie Seasoned Chicken, Reduced Fat Cheddar Cheese, Dry Roasted Peanuts
  • Slow Roasted Turkey Breast, Reduced Fat Cheddar Cheese, Dry Roasted Peanuts

"Consumers snack three times a day on average, and 75 percent of adults are looking to add more protein to their diets," says Joe Fragnito, Oscar Mayer vice president of marketing. "The protein snacking category has a 7 percent growth rate, but meat is too often an afterthought with all the yogurt, smoothies, bars and powders on the market. P3 Portable Protein Pack is the ideal product to address this gap in the marketplace."

P3 Portable Protein Packs are available nationwide and can be found in the refrigerated meat case at grocery and convenience stores. A single, two ounce pack retails at $1.79 and a triple, six ounce pack retails at $4.99.

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