Vertical Markets / Prepared Foods / Product of the Week / Snack Food Packaging

Granola reseals with ease

New granola brand debuts in innovative reclosable bag.

March 11, 2014
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Gypsy Crunch is a boutique, handcrafted, granola company established in 2010 in Laguna Beach, CA. The company started on a whim. Founder, Randi Nash, was playing around the kitchen on a rare day, when she had some free time, trying to create a healthy, yummy, breakfast/snack treat that would satisfy both adults and little ones.

When the original recipe, Juliet’s Pecan-Can turned out to be a success, friends encouraged the development of other flavor profiles for Nash’s children and friends. Within a few weeks, local residents were knocking on Gypsy's door to order the then original four flavors now named;

  • Emma’s Bada-Bing
  • Zachary’s Brazilian Bombshell
  • Daniels’ Mod-Macs
  • and
  • Juliet’s Pecan-Can

Each of these flavors were named to fit the taste preferences of Nash’s children and reflect their personality traits.

After months of testing recipes at the Food Innovation Center (a division of Oregon State University) in Portland where Randi and her family currently live the initial recipes were first sold at local Farmer’s Markets in July-August, 2014. The brand saw this opportunity as a chance to have “real life” focus groups, and utilized the constructive feedback from customers to tweak the recipes and determine the perfect audience.

Its innovative Velcro TM resealable 14-ounce package was one such innovation that came out of consumer feedback. The bright colors and vibrant packaging easily sets it apart from other granolas. Gypsy Crunch can be found throughout the Pacific Northwest, in Specialty Chain Supermarkets including, Whole Foods Markets and New Season’s. Visit http://gypsycrunch.com/
 

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