Dairy Food Packaging / Vertical Markets / Product of the Week

Cottage cheese brand updates packaging

Daisy Brand’s new design puts the spotlight on health and simple ingredients

March 18, 2014
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Daisy Brand, the maker of Daisy Cottage Cheese and America's #1 sour cream, announces its latest innovation for Daisy Cottage Cheese: new, modern packaging that highlights what makes "The Daisy Difference" – better ingredients. Daisy Brand Cottage Cheese contains no more than four high quality ingredients, compared with other leading brands which have 10 or more.

The new look of Daisy Cottage Cheese features a contemporary package design and a first-to-the-category innovation – colored lids – that increase visibility on shelf and differentiate Daisy from other brands. Light blue lids represent the low fat version, while dark blue is being used for the regular variety.

"Consumers who have tried and know Daisy Brand are aware that quality ingredients are what set us apart, and the new packaging we are introducing reinforces what we call 'The Daisy Difference,'" says Marjie Laurent, senior brand manager, Daisy Cottage Cheese. "The call-out of better ingredients, coupled with the addition of different colored lids, allows our product to stand out in the dairy aisle."

Every 90 calorie 1/2 cup serving of Daisy Low Fat Cottage Cheese is packed with 13 grams of protein, which helps you stay fuller longer[1]. Daisy Cottage Cheese is also considered a good source of calcium and is free of additives, preservatives, and thickeners.

There are a number of ways to enjoy Daisy Cottage Cheese, including in recipes that incorporate some of this year's biggest food trends.

For instance, researchers have found that the blackberry is 2014's flavor of the year[2]. Pair Daisy Cottage Cheese with blackberries and almonds for a healthy breakfast, use it in a nutritious blackberry smoothie, or with fresh salad greens, blackberries, nuts and dried cranberries at lunch.

 [1] Leidy HJ, Armstrong CL, Tang M, Mattes RD, Campbell WW: The influence of higher protein intake and greater eating frequency on appetite control in overweight and obese men. Obesity (Silver Spring) 2010, 18:1725–1732.

 [2] Schultz, E.J. Envelope Please, the 2014 Flavor of the Year is …, Advertising Age (2013)  http://adage.com/article/news/envelope-2014-flavor-year/245811/

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