Happy April Fool's Day

Captain of all rum spices up "Taco Tuesday" fiestas

Captain Morgan bottles Taco Rum in spicy new package design

Captain Taco RumCAPTAIN MORGAN® has been the life of the party for decades and for just as long, taco has been at the heart of every fiesta.  It's time the two become one. CAPTAIN MORGAN® is "spicing" up its newest white rum offering and reinvigorating the entire category with a taco flavored rum, perfect for the loads of individuals falling in love with all things cheese, beef and crunch.

CAPTAIN MORGAN® has rested on its laurels and watched as other spirits reigned during times like Cinco de Mayo and other celebrations perfect for throwing up your hands and jumping into a salsa dance. On that note, CAPTAIN MORGAN® Taco Rum is ready to join the party and will be officially released this week on the day most notorious for responsible consumption – Taco Tuesday.

Crafted by mixing the Caribbean's finest white rum with Mexico's freshest blends of cheddar, jack and Chihuahua cheeses, along with green chilies, perfectly diced tomatoes and succulent beef, each sip of CAPTAIN MORGAN® Taco Rum delivers a remarkably delicious, yet zesty taste. Like its predecessor, this liquid is five times distilled to ensure a smooth finish that explodes with authentic flavor to delight even the most avid taco connoisseurs.

"We tested countless flavors, everything from spicy enchilada to shrimp quesadilla, but with taco, we are confident that we have struck lightning in a bottle," says Tom Herbst, vice president of marketing, rums for Diageo North America. "CAPTAIN MORGAN® Taco Rum is set to be the first of many new game-changing flavors for the brand. We encourage consumers to enjoy responsibly and share all their zesty experiences!"

With a more diverse flavor, CAPTAIN MORGAN® Taco Rum packs a bigger punch than the rest of the brand's offering.  Its suggested pour, a taco-tini, served in a shredded cheese rimmed glass looks to overtake the popularity of margaritas this summer and has earned rave reviews from various mixologists. With the recent lime shortage, consumers are encouraged to garnish all their CAPTAIN MORGAN ® Taco Rum cocktails with a jalapeno to add some heat. The product will be available for a limited time with a suggested retail price of $16.99.

 As consumers across the country discover this new and unforgettable liquid, CAPTAIN MORGAN® reminds you to raise your glass – and tacos, but always in moderation! 

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Rochester Mills Production Brewery tour- January 2015

Take a look inside the Rochester Mills Production Brewery in Auburn Hills, MI. The facility brews and cans five beer varieties from the Rochester Mills Beer Company. There the beer is made and packaged in 16-ounce cans, bound together in 4-packs and palletized for distribution. We went on a tour of the facility and got an in depth look at the total process.

Posted: January 30, 2015

Food and Beverage Packaging

FBP May 2015 Cover

2015 May

Check out the May 2015 issue of Food & Beverage Packaging, featuring a look at flexible packaging in the industry, lightweight product packaging as sustainable packaging, and much more!

Table Of Contents Subscribe

Coffee Segments

Which coffee segment will be impacted the most by coffee bean price increases?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

The Packaging Guide

The Packaging Guide 2015 Cover

Food and Beverage Packaging's Packaging Guide Directory provides a list of suppliers of food and beveraeg packaging solutions. Visit the brand new online directory at www.thepackaginguide.com.

STAY CONNECTED

 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.