Beverage Packaging / Cans & bottles / Materials / Vertical Markets / Rigid Containers

Beverage brand shakes things up in its U.S. debut

Rumble launches for U.S. in Alumi-Tek Bottles from Ball

April 2, 2014
Trans

Canadian "supershake" creator Rumble plans to offer its all-natural shakes in Ball Corporation's (ball.com) Alumi-Tek® bottles to U.S. consumers this spring.

"We saw a gap in the market for an all-natural beverage that includes high-quality protein and a significant amount of omega 3s, which is why Rumble was created," explains Rumble founder Paul Underhill. "To ensure the highest quality drinking experience for our customers, we chose the Alumi-Tek® bottle from Ball. Rumble fans love that the bottle is reclosable for when they're on the go."

"By putting their shakes in the Alumi-Tek® bottle, Rumble differentiates itself as a premium brand that consumers can't miss," says Bruce Doelling, vice president, sales, for Ball's North American metal beverage packaging business. "In addition to having the same advantages as aluminum cans such as infinite recyclability and the ability to cool down quickly, our proprietary Alumi-Tek® bottles provide reclosability for consumers on the move."

 Rumble, already available across Canada in grocers such as Whole Foods Market, Thrifty Foods, and Choices Market, showcased both its Dutch Cocoa and Vanilla Maple flavored shakes at the March Natural Products Expo West at the Anaheim Convention Center in Anaheim, CA. Rumble flavors will hit U.S. shelves in May.

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