Candy/ confectionery / Vertical Markets

New candies pack Easter-themed boxes

April 16, 2014
Trans

Sweeten your Easter candy hunt this year by adding great holiday varieties offered by Just Born Quality Confections.  Hitting the shelves are four assorted candies and jelly beans from MIKE AND IKE® and HOT TAMALES® that are sure to make Easter celebrations even better than last year!

MIKE AND IKEEaster Treatscome in a 5-ounce box, and are the perfect sweet gift to give to family and friends.  The MIKE AND IKE Easter Treats blend includes favorite flavors such as Grape, Pineapple Banana, Strawberry, Lemon Lime and Cherry.  SRP for the 5oz box is $1.00 - $1.39.  Additional Easter varieties include MIKE AND IKE Assorted Fruits Jelly Beans, MIKE AND IKE TANGY TWISTER Jelly Beans and HOT TAMALES Cinnamon Jelly Beans.  SRP for the 14-ounce Jelly Bean bags range from $2.50 - $3.00. 

  “People look forward to spending Easter with loved ones, and food and sweets are a big part of the celebration,” says Koren Ivie, brand manager for MIKE AND IKE and HOT TAMALES candy.  “We are sure consumers will be glad they chose MIKE AND IKE Easter Treats as well as MIKE AND IKE and HOT TAMALES Jelly Beans to share with family and friends!” 

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