- THE MAGAZINE
- VERTICAL MARKETS
This collectible version of the famous Contour bottle reflects the shape of a soccer ball on one of the most distinguished bottles ever produced. The collectible bottle supports Coca-Cola’s World Cup campaign, which invites consumers to be part of the celebration of the biggest football event taking place this summer in the World Capital of Football, Brazil.
The "soccer bottle" and new decoration have been designed in close collaboration between Frigoglass (frigoglass.com) and the Coca-Cola regional office in Dubai and implemented in record time. The “soccer bottle” will be distributed by Coca-Cola in the UAE, Kuwait, Iraq and Jordan.
Darren Bennett-Voci, commercial director for Frigoglass Glass Operations, comments: “We were excited to be involved in this project and are very pleased to bring something innovative to consumers with a soccer-twist on the iconic shape of the Coca-Cola Contour bottle.”
Nicola Ayyash, packaging and sales & marketing equipment manager for Coca-Colastates: “As a FIFA partner, Coca-Cola, the world’s happiest and most inclusive brand has always been a fan of football, both internationally and in the GCC; this new packaging will invite consumers to participate and celebrate with the fans worldwide as they experience the World Cup in Brazil this summer.”