Beverage Packaging / Materials / Vertical Markets / Food Service Packaging / Rigid Containers / Supplier Products

New to-go cup debuts

RPC Bramlage cup offers optimized branding for hot and cold beverages

April 28, 2014
Trans

The new on-the-move drinking cup from RPC Bramlage (rpcbramlage-wikousa.com) combines outstanding convenience with high quality decoration for optimized premium branding for a wide range of hot and cold beverages including coffee, tea, juice and yoghurt drinks.

The cup features a user-friendly concave-to-convex shape which moulds easily into the hand, while the wide lid-opening ensures easy drinking.

The availability of hi-tech in-mould labelling – a first for this type of cup – allows full 360° coverage of the container for colourful, high-impact decoration, which can also be extended to the lid as well, to help maximize brand identify and create a premium image.

 The use of IML for the injection-moulded polypropylene cup provided a particular challenge, due to the container’s shape. RPC Bramlage’s ability to devise a workable solution means brands can avoid a second, higher-cost step of decorating by either printing or shrink sleeve, while guaranteeing a full-body design with no wrinkles. 

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