Candy/ confectionery / Vertical Markets

Chocolate brand celebrates “May the 4th” with Star Wars-themed packaging

Star Wars-themed M&M'S and packaging celebrate "Star Wars Day"

May 2, 2014
Trans

To celebrate Star Wars Day on May 4th, MY M&M'S is unveiling "sweet" Star Wars-themed MY M&M'S chocolate candies and merchandise. Now, fans of either the dark or light side can join the chocolate 'm'pire and display their allegiance with special blends of M&M'S with well-known Star Wars phrases and characters, like Darth Vader and Yoda.

Available in a wide variety of packaging options, Star Wars MY M&M'S are the ideal party favor for celebrations on May 4, or to help celebrate any special occasion.

"Star Was is a phenomenally well-known and well-loved franchise and, with the introduction of Star Wars-themed MY M&M'S, fans have a fun and unique way to show their dedication," says Leslie Convey, general manager of MY M&M'S.

MY M&M'S allows Star Wars fans to choose from a wide variety of unique merchandise in their online shop, including:

  • Star Wars M&M'S Blends – choose from three different pre-printed blends: red, gray and black dark side M&M'S, blue and white light side M&M'S or gold and silver M&M'S with the famous "May the Force Be with You" phrase
  • Star Wars Character Candy Dispensers – a nostalgic old-fashioned candy dispenser that features M&M'S characters dressed as Darth Vader, Luke Skywalker, Darth Maul or Clone Troopers and comes with a one-pound bag of Star Wars blend chocolate M&M'S® candies
  • Star Wars Glass Bowl – display your Star Wars fandom and add to your collection with a glass bowl personalized with favorite characters and movie scenes, and a one-pound bag of official Star Wars M&M'S
  • Star Wars Party Favors – celebrate May the 4th in style by giving your party guests favors they won't forget. Choose from silver tins or pillow packs featuring Star Wars characters and logos

"May the 4th be with you."

 

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