Beverage Packaging / Cans & bottles / Materials / Vertical Markets / Supplier Products

New aluminum can pull tab design opens exciting possibilities

May 9, 2014

The pull tab has remained largely unchanged since the 1970s and despite its prominent position atop the can, it offers little marketing potential in its present form. An Austin-based company aims to change that with the introduction of a replacement wide format design called WingTab™ (

According to Chris Schorre, CEO of WingTab, "We want to offer marketers and beverage producers a new promotion and branding tool. We think WingTab is highly desirable because everyone who opens a can looks at the pull tab. It's impossible to ignore. You see it every time you take a drink."

The company hopes that kind of premium visibility will make WingTab highly appealing to beer, CSD and energy drink marketers looking to make their cans stand out on crowded store shelves. Beverage companies may also choose to partner with well-known consumer brands that may pay a premium to buy advertising on WingTab-equipped cans.

According to the company's website, the wide format surface of WingTab opens up intriguing promotional possibilities for use as a detachable retail coupon, contest promotion tool, or a way to drive online traffic or social media interaction. Unique codes, prize notifications or product information can be printed on the bottom side as well. With 300 billion* cans produced worldwide annually, there are plenty of brands competing for the attention of consumers.

Schorre notes that WingTab is not just about marketing. It's also easier to use. "I was on an airplane a few years ago and saw the flight attendants using a small tool to open soda cans. I think everyone can relate to the frustration of trying to pry open a can using their finger. It's not always easy. That's why we designed WingTab to have a raised, rounded finger cove that makes pulling open the tab so much easier."

WingTab was issued a utility patent in the US (8,695,245) on April 15, 2014 and has patents pending in Europe, Japan, China, Brazil and 24 additional countries worldwide.

 The company is currently seeking licensing agreements with can manufacturers. Schorre adds, "We're excited about the future. We believe WingTab is going to be very appealing to progressive beverage companies who want to leverage the self-branding or advertising sales revenue potential it offers. Consumers will love it too - no more broken fingernails!" 

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.



Image Galleries

Rochester Mills Production Brewery tour- January 2015

Take a look inside the Rochester Mills Production Brewery in Auburn Hills, MI. The facility brews and cans five beer varieties from the Rochester Mills Beer Company. There the beer is made and packaged in 16-ounce cans, bound together in 4-packs and palletized for distribution. We went on a tour of the facility and got an in depth look at the total process.

Posted: January 30, 2015

Food and Beverage Packaging

FBP May 2015 Cover

2015 May

Check out the May 2015 issue of Food & Beverage Packaging, featuring a look at flexible packaging in the industry, lightweight product packaging as sustainable packaging, and much more!

Table Of Contents Subscribe

Food Packaging Trends

Which food packaging trend is here to stay?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

The Packaging Guide

The Packaging Guide 2015 Cover

Food and Beverage Packaging's Packaging Guide Directory provides a list of suppliers of food and beveraeg packaging solutions. Visit the brand new online directory at


 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.