Candy/ confectionery / Materials / Vertical Markets / Flexible Packaging / Product of the Week / Snack Food Packaging

X-Men collector’s edition packages debut as 7th feature film arrives in theaters

FLIPZ Chocolate Covered Pretzels Teams With X-Men Superheroes

May 15, 2014

DeMet’s Candy Company, makers of FLIPZ® chocolate covered pretzels, has partnered with 20th Century Fox on a campaign tied to the upcoming release of X-Men: Days of Future Past. The brand will introduce Collector’s Edition versions of fan favorite FLIPZ products just in time for the film’s theatrical release on May 23rd 2014.

Each resealable package will feature imagery from the movie and popular X-Men characters. For a limited time, these popular, everyday FLIPZ flavors have been transformed into Mutant Milk Chocolate, Wolverine White Fudge, Mystique Chocolate Mint and Magneto Dark Chocolate.

“We are very excited that the Collector’s Edition will begin appearing this month wherever 4-5 oz. FLIPZ packages are sold,” says Jim Gerbo, EVP of DeMet’s Candy, “and fans should also be on the lookout for special X-Men: Days of Future Past themed quarter-pallet and floor displays of FLIPZ® in select retailers.”

Additionally, consumers can enter for a chance to win an X-MEN X-TREME ADVENTURE TRIP to Iceland where they could try to summon the magnetic Northern Lights, blast through spouting hot geysers, turn their surroundings to ice, and use colossal strength to drive a 4x4 across a glacier.

Weekly winners will receive prize packs complete with X-Men and FLIPZ products. This sweepstakes will begin shortly at

 FLIPZ 4-5-ounce X-Men Collector’s Edition Packaging is available now through the end of summer 2014 for a suggest retail price of $2.29 

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.



Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.
9/30/14 2:00 am EDT

Achieving High Speeds and Maximizing Productivity on Your Packaging Line

Increase efficiency and reduce costs by deploying high speed robotic picking on your line today.  BPA Delta style robots coupled with Cognex Vision Systems provide the fastest platform for pick and place applications.  BPA Delta Style robots are faster and reduce more human touch points than other available methods.  By utilizing a Cognex Vision System you increase quality and efficiency while reducing mechanical fixturing and labor hour costs.  BPA Delta Style Robots with Cognex Vision Systems quickly, accurately and efficiently load random oriented product into containers, wrappers or hffs machines all “on the fly” without stopping or indexing production, this leads to higher Overall Equipment Effectiveness (OEE)

Food and Beverage Packaging

FBP September 2014 cover

2014 September

Check out the September 2014 issue of Food & Beverage Packaging, with features on flexible packaging, robots in packaging, and much more!

Table Of Contents Subscribe

Dairy Packaging

What dairy foods packaging trends do you see being the most popular in coming years?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide



Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon