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Beverage Packaging / Cans & bottles / Materials / Vertical Markets / Sustainable Packaging

Beverage bottles double as toys and learning tools

Drink Blocks offers a new packaging that builds fun.

May 21, 2014
Trans

Drink Blocks beverages provide a healthier beverage choice for families with children, available in three delicious flavors: apple, fruit punch and orange. The delicious naturally-flavored water includes zero calories and zero sugar.

When empty, the Drink Blocks bottles become both collectible toy building blocks and bilingual learning tools. Each bottle features patent-pending molded-in interlocking nubs and grooves on both sides that connect securely with other Drink Block bottles to let children build almost anything they can imagine. At the same time, the bottles’ attractive colorful bilingual labels feature licensed television characters––like the Disney Channel’s Chuggington, which airs on Disney Junior television––and words, numbers, and letters in both Spanish and English. The labels give children the opportunity to learn as they play.

Drink Blocks president and CEO Tom Weiss describes his unique product as “Hydration for the Imagination,” and declares it “Parent approved and kid desired.”

“Because producing the interlocking and connecting features on the Drink Blocks bottles was difficult,” he adds, “we had to choose a packaging partner that could meet that challenge. TricorBraun (tricorbraun.com) was a critical partner, with the experience to bring the final package concept to life.”

Safety for the children and reduced impact on the environment were also important considerations during development of the Drink Blocks bottles and closures, which were designed and sourced by TricorBraun. The 8-ounce bottles are molded of recyclable PBA-free high-density polyethylene (HDPE) and are made by Axium; Aptar Group makes the 38mm flip-top locking closure and the bottles are sealed with an induction seal beneath the closure.

Hammer Packaging (hammerpackaging.com) makes the colorful pressure-sensitive labels, and the full-color corrugated B flute four-pack trays are by the Smurfit Kappa Group (smurfitkappa.com). All creative work was done by Drink Block’s brand development agency Nonbox (nonbox.com).

TricorBraun Design & Innovation Group is a business unit of TricorBraun, one of North America’s leading providers of bottles, jars, and other rigid packaging components. The Group’s primary mission is to design, engineer and manage the development, production and delivery of customized rigid packaging solutions for personal care, cosmetics, healthcare, food and beverages and industrial and household chemical products. It is supported by TricorBraun’s more than 40 offices globally, holding one of the largest inventories of rigid packaging components worldwide.

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