Beverage Packaging / Materials / Cans & bottles / Vertical Markets / Food Service Packaging

Exclusive soft drink launches limited retail run

Mountain Dew’s Taco Bell original flavor, Baja Blast, pours into cans and bottles

May 28, 2014
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Mountain Dew announced today that, for the first time, Mountain Dew Baja Blast – which was introduced 10 years ago as a "Taco Bell® Original" – will also be available for a limited time in bottles and cans. The tropical lime flavored beverage will hit shelves starting on May 5. While Mountain Dew Baja Blast is always available at Taco Bell, consumers will have to move fast to buy it at retail, as the fan-favorite will head back to Taco Bell exclusively at the end of the summer or when supplies run out.

Mountain n Dew Baja Blast is the second largest and fastest growing fountain beverage sold at Taco Bell. It is the most requested flavor among the DEW Nation, and has generated more than 30,000 mentions on Twitter in the past three years.

" Mountain Dew Baja Blast has been a fan-favorite for 10 years, and we're thrilled for this first-time opportunity to make it available on store shelves this summer," said Greg Lyons, Vice President of Marketing, Mountain Dew. "We've been humbled by the amount of speculation and consumer buzz around Mountain Dew Baja Blast being bottled and are confident that this limited time offer is going to be a blockbuster!" 

"Every week, 36 million people come to Taco Bell and see – or buy – Mountain Dew Baja Blast, and now we're able to expand our reach of this fan-favorite to millions more," said Chris Brandt, Chief Marketing Officer, Taco Bell. "We are all about putting a twist on the traditional, from innovative menu items to exclusive Taco Bell beverages, which is why we'll continue to work with our partners at PepsiCo to find and create the best experiences for our customers."

Mountain Dew Baja Blast will be available in single serve 20-ounce bottles and 24-ounce cans, as well as 12-packs of 12-ounce cans.

 

 

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