Dairy Food Packaging / Vertical Markets / Latest Headlines

June is dairy month

NRFA promotes culinary possibilities in the dairy aisle

In a consumer survey, 74% of respondents stated that yogurt was the first item to come to mind when thinking of the dairy aisle, but only six percent said potatoes. This June Dairy Month, the National Frozen & Refrigerated Foods Association (NFRA, NFRAweb.org) will partner with celebrity chef Aida Mollenkamp to show consumers that they may be missing out on the most exciting and convenient aisle in the supermarket. Aida’s exclusive recipes developed for NFRA including Peaches and Cream Popsicles and Loaded Potato Nests use refrigerated products such as yogurt and potatoes to show consumers that the dairy aisle is full of creative and unexpected ingredients that can be customized to fit within a well-balanced lifestyle and lead to endless mealtime possibilities. 

During June Dairy Month, NFRA will capitalize on the trend toward smaller meals and redefine snacking by raising awareness of the refrigerated dairy aisle as “the new snack destination.”A Cool Food Panel of partner bloggers will develop a “snack-size” series of visual content and recipes to raise awareness of the refrigerated dairy aisle as a go-to destination for snacking. Bloggers will create mini main entrees, bite-sized finger foods and darling side dishes and desserts that will help consumers ignite a healthy new passion for refrigerated dairy.NFRA will also partner with online hub, Bakespace.com and their #KitchenParty on Google Hangout, to host two live video chats with a celeb spokesperson and influential blogger to engage consumers with recipes and how-to’s in the kitchen.

NFRA will support the June Dairy Month promotion nationally with a two-page FSI dropping on June 1, 2014, to a 20 million circulation. The ad will feature coupons and product images of the 18 participating manufacturer brands and will encourage consumers to “Discover the Cool Possibilities” that can be found in the refrigerated dairy aisle. In addition, sponsoring manufacturers can offer online coupons on Coupons.com, and NFRA will promote June Dairy Month with banner ads throughout the month. A $10,000 consumer sweepstakes will drive visitors to NFRA’s website, www.EasyHomeMeals.com, as well as to NFRA’s social media channels, including Facebook, Twitter, Pinterest and YouTube where a multitude of “snack-size” content will be featured. Additionally, the Mr. Food Test Kitchen will focus on June Dairy Month with a special TV spot broadcasting to more than 4 million households on June 6, 2014.

 An Idea Book and POS catalog is available from NFRA to help companies create in-store events that encourage traffic in the refrigerated dairy aisles and increase industry sales. During the June promotion, retailers, manufacturers and sales agents will have the opportunity to enter their most creative June Dairy Month displays and marketing campaigns in the prestigious Golden Penguin Awards competition. The winning entries showing the best in marketing and merchandising will be recognized at the Awards Reception & Banquet on October 14, 2014, during the annual NFRA Convention in Orlando, FL.  

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Rochester Mills Production Brewery tour- January 2015

Take a look inside the Rochester Mills Production Brewery in Auburn Hills, MI. The facility brews and cans five beer varieties from the Rochester Mills Beer Company. There the beer is made and packaged in 16-ounce cans, bound together in 4-packs and palletized for distribution. We went on a tour of the facility and got an in depth look at the total process.

Posted: January 30, 2015

Food and Beverage Packaging

FBP May 2015 Cover

2015 May

Check out the May 2015 issue of Food & Beverage Packaging, featuring a look at flexible packaging in the industry, lightweight product packaging as sustainable packaging, and much more!

Table Of Contents Subscribe

Coffee Segments

Which coffee segment will be impacted the most by coffee bean price increases?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

The Packaging Guide

The Packaging Guide 2015 Cover

Food and Beverage Packaging's Packaging Guide Directory provides a list of suppliers of food and beveraeg packaging solutions. Visit the brand new online directory at www.thepackaginguide.com.

STAY CONNECTED

 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.