Top 50

Top 50 food packagers coming in July & the Top 25 beverage packagers coming in August.
Don’t miss these exclusive issues.

Beverage Packaging / Cans & bottles / Materials / Vertical Markets / Rigid Containers / Supplier Products

New beverage container fits on consumers’ wrists

Gwalia and wRist-Drink Ltd. launch “wRist Drink.”

June 18, 2014
Trans

Gwalia Packaging Group (dragonplastics.com), the South Wales based packaging manufacturer, is this week able to announce the launch of wRist-Drink which managing director Rod Parker says, “Will be the super cool must-have for people on the go during 2014”.

Gwalia is a packaging manufacturer; a family company established in 1968, it consists of Dragon Plastics which makes closures, or bottle tops, and Gwalia plastics, which makes containers or bottles.

wRist-Drink, designed, developed and marketed by strategic partner Wrist Drink Ltd, is a 330ml container that fits on the users’ wrist and may be used for energy drinks, soft drinks or plain water. It is dishwasher safe and incorporates a high quality, non-spill cap.  It is extrusion blow moulded in high-density polyethylene and simply will not “wear out.”

It will fit securely on your wrist whether you’re petite, 5 feet and 110 pounds or if you’re 6 feet 6 inches and 200lbs. This is because of its design and material specification.

Keeping well hydrated is essential for anybody doing physical exercise whether it be simple working out, jogging, or more serious stuff like parkouring. The problem is that carrying the, usually cumbersome; water bottle is onerous and inconvenient.

wRist-Drink solves this in an elegant and practical way. More than that it looks good and may be worn. Wrist drink works with PE kit, jogging scruffs or a business suit with a briefcase in the other hand.

“We’re moving packaging into fashion,” continues Rod Parker. “And why not?  Hydration is healthy, whatever you’re doing. As a packaging company we’re expected to make packs useful and effective. This time though we’ve gone one step further and made them cool. In my opinion, super cool.”

 wRist-Drink is supplied boxed with a sweat band and is available initially in three colours, businesslike black, vibrant orange and shocking pink, it will be available on the web at wrist-drink.co.uk and at sports shops this summer with major retail outlets following.  

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.

Food and Beverage Packaging

FBP July 2014 cover

2014 July

Check out the July 2014 issue of Food & Beverage Packaging, featuring our Top 50 Food Packagers list!

Table Of Contents Subscribe

Alcohol Packaging

What type of packaging is the next big thing for alcoholic beverages?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide

 

 

Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon