Candy/Confectionery / Vertical Markets / Product of the Week / Snack Food Packaging

Pops pack in palatable peels

Willy Wonk launches Peel-a-Pops

WONKA, maker of the world’s most imaginative sweets, announces its latest innovation: WONKA™ Peel-a-Pop™ frozen treats. The dessert pops look like and peel like bananas, but in true WONKA form, the peels are deliciously edible. Now available in freezer aisles nationwide, the dessert pops are available in two srcrummdiddlyumptious flavors, Vanilla Banana and Vanilla Grape.  

“At WONKA, making ordinary sweets isn’t enough. Our mission is to bring the pure imagination of Willy Wonka to life with innovative treats,” says Lisa Williams, WONKA brand manager. “Available nationwide this spring, magically sweet Peel-a-Pop frozen treats deliver on the WONKA promise, offering a taste of unbridled fun to kids of all ages.”

Timed with the 50th anniversary of Roald Dahl’s Charlie and the Chocolate Factory, the release of these whipple-scrumptious dessert pops continues Mr. Willy Wonka’s grand legacy.  With a never-ending stockpile of normalness in the world, the newest WONKA frozen creation will bring a much-needed dose of playfulness to dessert time — or anytime. Like two desserts in one, Peel-a-Pop frozen treats are as fun to peel as they are to eat. Whether enjoyed peel-first or all at once, there’s no wrong way to enjoy the imaginative dessert.  



 WONKA Peel-a-Pop frozen treats are available nationwide at Wal-Mart, Target, Safeway and Kroger at a suggested retail price of $4.29 per 8-pop carton.  For more information on WONKA Peel-a-Pop frozen treats, go to wonkaicecream.com or join the conversation online using #WONKAPop. 

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