Beverage Packaging / Cans & bottles / Materials / Vertical Markets

Energy drink launches in new design

Liquid Ice Energy drink introduces its long awaited and eagerly anticipated line extension to date, liquid ice red

July 23, 2014
/ Print / Reprints /
/ Text Size+

Liquid Ice Energy introduces Liquid Ice Red. Following in the footsteps of Liquid Ice Blue, Liquid Ice Red offers the same, if not, and even more suspenseful yet spectacular taste that would exceed all expectations.

Liquid Ice Red delivers a unique, captive and unidentifiable flavor that is incomparable to any other energy drink on the market. Its vibrant red color and performance enhancing ingredients, Liquid Ice Red blends natural flavors with vitamins B3, B5, B6, and B12 to invigorate the body in the healthiest way.

"While Liquid Ice Blue has been in the forefront of the industry's best tasting and most versatile energy drink, we are extremely proud to finally introduce a complimentary product that will live up to the brand's expectations," says Liquid Ice Energy's president Michael H. Lam. "This is the most exciting moment in the history of Liquid Ice since we have, once again, elevated the industry's taste to a new standard."

Liquid Ice Energy will now offer a complete line extension which includes Liquid Ice Blue, Liquid Ice Red, and for those looking for a great tasting sugarless boost of energy, Liquid Ice Zero. Liquid Ice Zero contains zero sugars and zero carbohydrates, yet delivers the same great taste and benefit as Liquid Ice Blue.

The national launch of Liquid Ice Red will be supported by the "Red, White, and Blue" integrated marketing campaign with targeted advertising in television, radio, print, digital, outdoor, social media, and guerilla marketing in selected regions.

Consumers can find Liquid Ice Blue, Red and Zero on shelves at participating retailers. All flavors are available in 8-ounce and 12-ounce cans. In addition, Liquid Ice Blue and Zero are available in 8-ounch 4-packs.



Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.



Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.

Food and Beverage Packaging

FBP October 2014 cover

2014 October

Check out the October 2014 issue of Food & Beverage Packaging, with a special PACK EXPO preview, and much more!

Table Of Contents Subscribe

Packaging Innovation

Which segment do you see the most innovation in packaging?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide



Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 


 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.