Beverage Packaging / Cans & bottles / Materials / Vertical Markets

Energy drink launches in new design

Liquid Ice Energy drink introduces its long awaited and eagerly anticipated line extension to date, liquid ice red

July 23, 2014
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Liquid Ice Energy introduces Liquid Ice Red. Following in the footsteps of Liquid Ice Blue, Liquid Ice Red offers the same, if not, and even more suspenseful yet spectacular taste that would exceed all expectations.

Liquid Ice Red delivers a unique, captive and unidentifiable flavor that is incomparable to any other energy drink on the market. Its vibrant red color and performance enhancing ingredients, Liquid Ice Red blends natural flavors with vitamins B3, B5, B6, and B12 to invigorate the body in the healthiest way.

"While Liquid Ice Blue has been in the forefront of the industry's best tasting and most versatile energy drink, we are extremely proud to finally introduce a complimentary product that will live up to the brand's expectations," says Liquid Ice Energy's president Michael H. Lam. "This is the most exciting moment in the history of Liquid Ice since we have, once again, elevated the industry's taste to a new standard."

Liquid Ice Energy will now offer a complete line extension which includes Liquid Ice Blue, Liquid Ice Red, and for those looking for a great tasting sugarless boost of energy, Liquid Ice Zero. Liquid Ice Zero contains zero sugars and zero carbohydrates, yet delivers the same great taste and benefit as Liquid Ice Blue.

The national launch of Liquid Ice Red will be supported by the "Red, White, and Blue" integrated marketing campaign with targeted advertising in television, radio, print, digital, outdoor, social media, and guerilla marketing in selected regions.

Consumers can find Liquid Ice Blue, Red and Zero on shelves at participating retailers. All flavors are available in 8-ounce and 12-ounce cans. In addition, Liquid Ice Blue and Zero are available in 8-ounch 4-packs.



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