Beverage Packaging / Beverage multipacks / Cans & bottles / Vertical Markets

Sparkling water launches in vivid packaging

Nestle® Pure Life® debuts All-New Exotics™ sparkling water in four delicious flavors

July 24, 2014
Trans

Nestle® Pure Life®, the #1 bottled water brand in the U.S. by volume, today announced the expansion of its product portfolio with the introduction of Nestle ® Pure Life® Exotics™ Sparkling Water, a line of unsweetened sparkling water with unique, bold, and all-natural exotic fruit flavors. Available in four delicious varieties – Mango Peach Pineapple, Strawberry Dragon Fruit, Tangerine and Key Lime – Nestle Pure Life Exotics Sparkling Waters are free of calories, packed with an effervescent burst of flavor and made with no artificial colors or sweeteners. They're the perfect way to "Escape to the Exotics" any time of day and any time of year.

Nestle Pure Life Exotics are a delicious and flavorful sparkling water option with tropical fruit essences and citrusy zest for consumers looking to shift away from sugary soft drinks. According to Ipsos, more than one-third of U.S. consumers are cutting back on soda consumption and many are doing so in order to be healthier and decrease sugar and calorie intake.[1] In fact, in 2013 alone there was a 9.5 million gallon increase in sparkling water and seltzer consumption, making it the fastest growing beverage category.[2] And 18% of that increase came from diet soda drinkers, while 16% came from people drinking regular soda.[3] 

"With such a significant shift in consumer preferences and buying habits, we've created a product that will appeal to people who are moving away from carbonated soft drinks and other sugary beverages toward water as healthy hydration," says Gigi Leporati, Nestle® Pure Life® Brand Manager. As the leader in the bottled water category, Nestle Pure Life is committed to encouraging people to make healthier beverage choices. 

The new Nestle Pure Life Exotics Sparkling Water line allows consumers to enjoy the benefits of a zero-calorie drink with all natural flavors, without sacrificing full flavor and carbonation. It's a drink that offers carbonation levels similar to canned soda, meaning that consumers aren't sacrificing the "fizz" level they're used to. And, by flavoring this new line of sparkling water with fruit essences that are naturally more sweet and fragrant, consumers can still get the flavor and fizzy pick-me-up they're looking for. 

"Nestle Pure Life Exotics Sparkling water is a perfect alternative for those seeking flavorful, zero-calorie beverages to stay hydrated," says Sylvia Melendez-Klinger, MS, RD, LDN, Founder of Hispanic Food Communications, Inc. "It's a great option for the whole family."

Each of the four varieties of Exotics Sparkling Water offers a unique flavor that is sure to delight the taste buds of every member of the family:

  • Strawberry Dragon Fruit offers notes of sweet and sour creating a combination similar to that of kiwi and pear.
  • Mango Peach Pineapple offers a mix of sweet and tangy from the essences of three very different, delicious fruits.
  • Key Lime packs an irresistible scent with a refreshingly tart flavor.
  • Tangerine offers a bold flavor bursting with the natural aroma of tangerines.

The new Nestle Pure Life Exotics™ Sparkling Water is now available for purchase nationwide at Target (Key Lime flavor not available yet). Sold in an 8-pack carton of 12-ounce cans, the fridgepack carton is designed to fit conveniently into the refrigerator and has a suggested retail price of $2.99.

[1] Ipsos Marketing, Nestle WaterPLUS Comprehensive A&U among N=1,525 Past 3 month specialty water consumers, November, 2013 
[2] Nielsen U.S. Scanner data, FY2013 
[3] Nielsen Shifting Study: Sparkling & Seltzer, October, 2013

 

 

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