Vertical Markets / Product of the Week / Snack Food Packaging

New packaging debuts for veggie-rich muffins and soufflés

July 29, 2014
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Garden Lites, The Delicious Vegetable Company,is debuting a new look just in time for back to school that will include an updated logo along with easy to read packaging on their veggie-rich lines of muffins and soufflés.  Key nutritional information has been moved to the top corner of the box which highlights the dietary benefits of the muffins including the fact that they are gluten free, dairy free, low in calories and contain 5 grams of fiber.

Consumers can still expect the same great taste and better-for-you ingredients with this refreshed look. The photo on each package depicts just how delicious and appetizing the muffins and soufflés truly are!  The images are actual photos of real product which reflect the fine details and all natural ingredients inside every delicious muffin and soufflé.  As with previous packaging, it is all recyclable and the soufflé bowls and plastic overwrap are BPA free.

Available nationwide in the freezer section, Garden Lites Muffins are made of 1/3 vegetables and are a filling convenient snack.  These two ounce muffins thaw at room temperature which makes them a great portable option for breakfast on-the-go, everyday lunches and after-school snacks.  Another great way to enjoy the muffins is warm; heated up in the microwave in only 35 seconds. 

The individually wrapped muffins are available in 5 great, guilt-free flavors:

  • Banana Chocolate Chip Muffins are a sweet twist on banana bread with chocolate chips in every bite
  • Chocolate Muffins satisfy your sweet tooth with their rich chocolate flavor and chocolate chips
  • Blueberry Oat Muffins are a moist, delicious treat bursting with juicy blueberries
  • Carrot Berry Muffins are our sweet take on carrot cake with three different berries inside
  • Golden Corn Muffins deliver the sweet corn muffin you love with whole corn kernels inside

“These muffins are a true innovation as there is nothing else on the market that has vegetables as thefirst ingredient,” says Julie Gould, Assistant Brand Manager of Garden Lites.  “Our new packaging combines more prominent positioning of nutritional information with vibrant new visuals and is anticipated to drive trial at retail while reinforcing brand awareness.”

 Garden Lites Muffinscome in a box of 4 with an SRP of $3.99.  They can be found in the frozen section of stores nationwide, including: Target, Publix, Foodtown, Wegmans, Whole Foods, Stop & Shop, Costco, Fresh Market, Martindales, and more. 

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