- THE MAGAZINE
- VERTICAL MARKETS
The Hain Celestial Group, Inc., a leading organic and natural products company providing consumers with A Healthier Way of Life™ is proud to announce a packaging refresh for its DREAM™ brand.
DREAM™ brand is the only brand that offers a full range of premium, great-tasting, non-dairy beverages, each providing specific nutritional benefits and targeting different taste profiles. The new packaging, designed by The Biondo Group, shows great taste appeal and consistency across the line, including shelf stable RICE DREAM®, SOY DREAM®, ALMOND DREAM®, COCONUT DREAM® and recently introduced new products SPROUTED RICE DREAM™ and CASHEW DREAM™ to help consumers easily identify their favorite DREAM™ product on shelf. The refrigerated RICE DREAM® products will also transition to this new design.
The DREAM™ brand has received Non-GMO Project verification on all of its existing products and the redesign communicates this exciting news right on the front of the packaging. In addition to the new design, DREAM™ non-dairy beverages are transitioning to an easy-to-open screw cap that is more consumer-friendly.
"The packaging refresh allows the quality and many varieties of DREAM™ to take center stage, and gives each non-dairy beverage a consistent, easily identifiable look," says Vice President in Marketing at Hain Celestial U.S., Donna Iannucci.
The DREAM™ brand's next line of non-dairy beverages to be redesigned is its innovative line of DREAM Blends™. DREAM Blends™ Almond, Cashew, & Hazelnut, DREAM Blends™ Coconut, Almond & Chia, and DREAM Blends™ Rice & Quinoa will all soon display the same distinguished packaging style as the rest of the DREAM™ brand's shelf-stable non-dairy beverages.
The origins of the DREAM™ brand began in 1971 when RICE DREAM® and SOY DREAM® non-dairy beverages and non-dairy frozen desserts were created as a high quality food option. DREAM™ non-dairy beverages are sold in 8-, 32- and 64-fluid ounce aseptic cartons for fresh taste and quality, plus easy storage.
The DREAM™ brand also offers non-dairy frozen desserts and novelties, non-dairy almond-based gelato, non-dairy yogurt and non-dairy chocolate. Look for DREAM™ brand products in the non-dairy shelf stable sections and frozen sections of grocery and natural food stores.