- THE MAGAZINE
- VERTICAL MARKETS
Instant.ly, the world's first on-demand consumer insights platform, debuted the Instant.ly Shelf Score™, an index measuring consumer intent to purchase recently introduced consumer packaged goods (CPG) products. Instant.ly Shelf Score evaluates the newest CPG market offerings and ranks ten of the most innovative from that group by overall consumer interest.
Instant.ly is provided by uSamp (usamp.com), the technology leader in market research providing automation, mobile and global sample and insight solutions for marketers.
The inaugural results of Instant.ly Shelf Score™ -- which focused on CPG grocery products introduced in June -- reveal the purchase intent of a nationally representative sample. Chewy Chips Ahoy! with Reese's Peanut Butter Cups, Cheerios Protein Oats & Honey and the Limited Edition Reese's Peanut Butter Cup Oreo Cookies lead in consumer purchase intent with top three box scores of 82%, 75% and 74%, respectively. Following closely behind, Ben & Jerry's Peanut Butter Fudge Core ice cream tied with Lay's Air Pops Crisps at 71%.1
"Many of our CPG clients are looking for better ways to pinpoint consumer passions, desire and purchase intent. Instant.ly Shelf Score was designed to give these companies instant access and an early reading on consumer sentiment about new products and brands," said Justin Wheeler, uSamp vice president product innovation and business development. "Traditionally, CPGs track consumer sentiment using mechanics that can take weeks or even months to generate feedback. Now, we can spot products that are often released in test markets, or as limited editions, and readily score them for national interest."
Shelf Score is derived from Instant.ly Concept Test™, introduced last week by the Company, as the first concept-testing platform of its kind to provide CPG brands and retailers with an easy-to-use tool to screen new product ideas– including new packaging, flavors or line extensions. Instant.ly Concept Test empowers brand managers to collect rich feedback from mobile and online audiences to determine key success attributes, such as purchase intent, in a fraction of the time and at a fraction of the cost of current testing methods.
With over 80 variable product attributes for brand managers to choose to evaluate, Instant.ly Concept Test compiles top two box scores for purchase intent, consumer need/desire, differentiation, and perceived value. The results are captured in an intuitive dashboard, detailed enough to persuade and polished enough to present.