Vertical Markets / Prepared Foods / Produce Packaging

Vegetable products launch

Veggie Patch grows the produce category with the launch of two new vegetable products

Seeking to satisfy Americans' increasing appetite for healthier food options and the desire to incorporate more vegetables into their diets, Veggie Patch, a leading brand of flavorful and healthy vegetable-based foods, announces the debut of two new unique creations: Roasted Red Pepper Falafel and Moroccan Red Lentil Cakes.

Veggie Patch's new Roasted Red Pepper Falafel offers a tasty twist on one of the brand's top sellers, its Classic Falafel.  Combining the palate-pleasing tastes of red pepper and hearty chickpeas with the brand's unique blend of falafel spices, the new Roasted Red Pepper Falafel's outstanding flavor profile allows it to be served on its own or incorporated into another dish.

The new Moroccan Red Lentil Cakes are a delectable and healthy snack made from 70% vegetables.  A blend of red lentils, carrots and zesty spices, the tasty cakes deliver a mouthful of flavor, while also providing an excellent source of protein (8 grams per serving).

Veggie Patch's new Roasted Red Pepper Falafel and Moroccan Red Lentil Cakes have a suggested retail price of$4.49 and are rolling out this month in the produce section of grocery stores nationwide.

The two new vegetable products debut as attention increases on the benefits of vegetables.  From the First Lady's healthy school lunch initiative and revisions set forth by the U.S. Department of Agriculture stating that half of one's plated meal should consist of vegetables, to recent obesity studies that have brought healthy eating to the forefront, increasing attention has been paid to adding more vegetables to American diets.  Vegetable purchases have grown by 14% over the past five years and are expected to experience a double-digit increase over the next five years. 

"These mouth-watering new products are as flavorful as they are exotic, and as healthy as they are convenient," says Adam Carr, CEO of Veggie Patch.  "We're proud to lead the way in introducing unique and great tasting items that excite and appeal to our consumers."

Prior to these new product launches, Veggie Patch most recently introduced its Mediterranean Patties this past December.  The unique patties contain an exotic blend of Mediterranean spices combined with spinach and chickpeas.

In addition to its new products, Veggie Patch is also debuting a new look, including a modernized logo and updated package complete with mouth-watering photography and suggested preparations for the items. Each product now features a more descriptive name that better speaks to the item's flavor profile, such as the full-bodied sweetness of the Roasted Red Pepper Falafel and the unique spices of the Moroccan Red Lentil Cakes. 

 "We know a lot of people eat with their eyes and for a product as distinctive and delicious as Veggie Patch, it starts with the product photography," continues Carr. "We're especially proud of our new look because it undoubtedly gets consumers excited about our products, both new and current."   

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