- THE MAGAZINE
- VERTICAL MARKETS
For seven years, Q Drinks has offered its spectacular sodas and carbonated mixers to consumers exclusively in glass bottles. Looking to bring its unique beverages to even more consumers, the “carbonated crusaders” have launched their seven flavors in Rexam (rexam.com) 12 oz. Sleek®cans.
Q Tonic, Q Ginger, Q Kola, Q Club, Q Lemon, Q Grapefruit and Q Orange are clean and crisp sodas made with the finest ingredients including organic agave from the Mexican countryside, quinine from the slopes of the Peruvian Andes, ginger from the fields of Southeast Asia and salt from the Himalayas.
“I started Q Drinks in my Brooklyn kitchen to give people a better tasting, healthier option for sodas,” says Jordan Silbert, founder of Q Drinks. “Each of our beverages is crafted with higher quality ingredients than factory sodas, less sugar and calories and the same care and passion as the best craft beers. For years our spectacular sodas have only been available in glass bottles and carried by the finest restaurants and stores in America – from Blue Hill at Stone Barns to Whole Foods. But Rexam’s 12 oz. Sleek cans let us offer our sodas at a lower price ($5.99 SRP for a four-pack and $1.49 for a single can) and thereby enable many more people to enjoy them. I couldn’t be more excited.”
Q Drinks also benefits from the many inherent advantages of aluminumcans including portability, durability and sustainability. Aluminumcans are the most recycled beverage container in the world with a U.S. recycling rate of 67 percent, more than double the rate of other beverage packages.
Rich Grimley, president and CEO, Rexam BCNA, comments on how the addition of aluminumcans will benefit Q Drinks’ brand and business. “Our Sleek can is the perfect package choice to expand consumer reach for the company’s sodas. It delivers the best in colorful, reflectivegraphics that stand out on store shelves, as well as providing superior recycling, filling, distribution and retail display economics.”
Q Drinks’ 12-ounce Sleek cans are available now at Wegmans, Sprouts, Fred Meyer, Big Y and Earth Fare locations nationwide, on Amazon.com and are currently being tested at Target. They will be available at many more retailers soon.