Beverage Packaging / Vertical Markets / Spirits

Devilish wines debut in bold packaging

August 21, 2014
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Market leader Concha y Toro and its U.S. importer Excelsior Wines are proud to present the next stage in the ongoing development of Concha y Toro’s world-famous Casillero del Diablo line. New wines for a new generation, Casillero del Diablo’s new “Devil’s Collection” debuts with two tempting blends for some irresistible, devilish fun, to pair with cool music and hot dance moves

Devil’s Collection White 2012: This dazzling, lemon-yellow proprietary blend of Sauvignon Blanc, Chardonnay and Gewürztraminer from Chile’s Casablanca Valley is youthful, seductive and fresh from start to finish. Light yet luscious, the wine entices with aromas and flavors of pineapple, citrus, peach and a hint of honeysuckle.

Devil’s Collection Red 2012: This bold, bright blend of Carmenère, Cabernet Sauvignon and Syrah from Chile’s Rapel Valley energizes with flavors of dark ripe fruit, plum, black cherry and a sinful hint of dark chocolate.

Both new wines and their packaging are designed to be high-impact. The bottles feature a bold, raised devil’s head medallion logo on the shoulder, and the labels are neat and sleek, in black, dark grey and gold. The packaging and wines are uncomplicated yet sophisticated.

“The younger generation is looking for interesting wines to enjoy at clubs and bars,” notes Ed Barden, director of marketing, Excelsior Wines. “Achieving that balance between accessibility and complexity is not so easy. It takes the experience of a producer like Concha y Toro to hit it just right.”

In addition, Casillero del Diablo has the advantage of being well-known in the marketplace for providing outstanding value.

 Devil’s Collection wines retail for approximately $15 per 750 ml bottle and are distributed nationwide, imported by Excelsior Wines, Old Brookville, NY. 

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