Beverage Packaging / Vertical Markets / Spirits

Devilish wines debut in bold packaging

Market leader Concha y Toro and its U.S. importer Excelsior Wines are proud to present the next stage in the ongoing development of Concha y Toro’s world-famous Casillero del Diablo line. New wines for a new generation, Casillero del Diablo’s new “Devil’s Collection” debuts with two tempting blends for some irresistible, devilish fun, to pair with cool music and hot dance moves

Devil’s Collection White 2012: This dazzling, lemon-yellow proprietary blend of Sauvignon Blanc, Chardonnay and Gewürztraminer from Chile’s Casablanca Valley is youthful, seductive and fresh from start to finish. Light yet luscious, the wine entices with aromas and flavors of pineapple, citrus, peach and a hint of honeysuckle.

Devil’s Collection Red 2012: This bold, bright blend of Carmenère, Cabernet Sauvignon and Syrah from Chile’s Rapel Valley energizes with flavors of dark ripe fruit, plum, black cherry and a sinful hint of dark chocolate.

Both new wines and their packaging are designed to be high-impact. The bottles feature a bold, raised devil’s head medallion logo on the shoulder, and the labels are neat and sleek, in black, dark grey and gold. The packaging and wines are uncomplicated yet sophisticated.

“The younger generation is looking for interesting wines to enjoy at clubs and bars,” notes Ed Barden, director of marketing, Excelsior Wines. “Achieving that balance between accessibility and complexity is not so easy. It takes the experience of a producer like Concha y Toro to hit it just right.”

In addition, Casillero del Diablo has the advantage of being well-known in the marketplace for providing outstanding value.

 Devil’s Collection wines retail for approximately $15 per 750 ml bottle and are distributed nationwide, imported by Excelsior Wines, Old Brookville, NY. 

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Rochester Mills Production Brewery tour- January 2015

Take a look inside the Rochester Mills Production Brewery in Auburn Hills, MI. The facility brews and cans five beer varieties from the Rochester Mills Beer Company. There the beer is made and packaged in 16-ounce cans, bound together in 4-packs and palletized for distribution. We went on a tour of the facility and got an in depth look at the total process.

Posted: January 30, 2015

Food and Beverage Packaging

Food and Beverage Packaging March 2015 Cover

2015 March

Check out the March 2015 issue of Food & Beverage Packaging, with features on today's packaging robots, trends in pet food packaging, and much more!

Table Of Contents Subscribe

Flexible Packaging Sustainability

Flexible packaging offers a variety of sustainability features; which do you think is the most effective?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

The Packaging Guide

The Packaging Guide 2015 Cover

Food and Beverage Packaging's Packaging Guide Directory provides a list of suppliers of food and beveraeg packaging solutions. Visit the brand new online directory at www.thepackaginguide.com.

STAY CONNECTED

 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.