Materials / Vertical Markets / Flexible Packaging / Meat/Seafood / Product of the Week / Snack Food Packaging

Design firm redesigns food company logo and packaging

August 26, 2014
/ Print / Reprints /
ShareMore
/ Text Size+
alpine foods

As a pioneer in the food marketplace for more than 30 years, AlpineAire Foods – owned by The Katadyn Group – has a reputation for excellence, producing all-natural freeze-dried and dehydrated meals used primarily for backpacking, hiking, camping and long-term food storage.

Amidst a myriad of dehydrated food brands, The Katadyn Group called upon Capsule (capsule.us) for a holistic brand and package redesign for AlpineAire as they consolidated three brands toward a more manageable and engaging solution.

Through Foundations™ research with the core Katadyn team and in-aisle research with consumers, Capsule gathered insights on the values and personality of AlpineAire along with consumer behaviors and patterns when purchasing dehydrated food products. Every insight was carefully analyzed and then developed into a brand strategy to help inform the Capsule design team to create the new identity and packaging system.

The new AlpineAire visual language is fresh and sophisticated. The team chose a color palette, photography style and typeface that captured the adventurous brand personality. Navigational cues for meal type and flavor were also incorporated into the design to improve the experience in the aisle and on the trail, which was discovered as an important asset during the in-store consumer research.

As a result, the reduced number of SKUs, simplified strategy and design improves user experience and navigation, allowing AlpineAire to live within the Katadyn family of brands in a unified approach and stand out on shelf among competitors. Since launching the new packaging in late June 2014, AlpineAire Foods’ sales have increased by 38%.

 The updated strategy, identity and packaging system positions AlpineAire as a leader at retail, within the dehydrated food category and in the outdoor industry. 

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.

Food and Beverage Packaging

FBP January 2015 Cover

2015 January

Check out the January 2015 issue of Food & Beverage Packaging, with features on the explosion of the snack packaging industry, the popularity of prepared foods, and much more!

Table Of Contents Subscribe

Company Growth

What is the single most important area that your company will focus upon for growth in packaging in 2015?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

The Packaging Guide

The Packaging Guide 2015

Food and Beverage Packaging's Packaging Guide Directory provides a list of suppliers of food and beveraeg packaging solutions. Visit the brand new online directory at www.thepackaginguide.com.

STAY CONNECTED

 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.