Beverage Packaging / Vertical Markets / Spirits

New white sipping rum offers a sophisticated trade-up

August 27, 2014
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Flor de Caña,the award-winning, Slow-Aged™rum of Nicaragua, today launched Blanco Reserva 7, a super-premium aged white rum that is exceptional for sipping on the rocks, or with a splash of sparkling water and a twist of orange. The new super-premium white sipping rum, which retails for $25, features the elegant new package design that Flor de Caña recently introduced across its brand portfolio in response to its growing worldwide popularity. Flor de Caña rums have been distilled and traditionallycrafted from estate-grown sugar cane by the same family in Nicaragua since 1890. Long the most popular rum in Central America, Flor de Caña has seen a double-digit growth per year over the past decade and is now available in 40 countries.

“Flor de Caña’s new Blanco Reserva 7 will expand our consumer base by offering a super-premium white rum that provides a richer drinking experience,” says Robert Collins, Managing Director of Flor de Caña. “The newest member of the award-winning Flor de Caña rum family, Blanco Reserva 7 complements our premiumization strategy and continues to position Flor de Cana as a high-quality slow-aged sipping rum.”

 Flor de Caña Blanco Reserva 7 is slow-aged for seven years and then filtered for a crystal-clear color. The taste is full-bodied, smooth and creamy, with a sweetly floral nose and a hint of vanilla. Flor de Caña Blanco Reserva 7 launched in August 2014 in Duty Free stores across the globe and throughout Mexico and Central America. 

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