Articles Tagged with ''package design''
Packaging Strategies
December 14, 2012
As all of us in the food and beverage industry are quite aware, there is much more to successful packaging than merely branding a new product or updating graphics.
Showcase features advice from leading design firms.
January 2, 2013
The label and packaging materials division of Avery Dennison Corporation launches a global Designer Showcase featuring insights, examples and personal stories about packaging and design from some of the world’s leading designers and design school students.
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Belgian-style brewery develops Iron Throne, a blonde ale, crafted in the spirit of the hit TV series
January 3, 2013
Brewery Ommegang and HBO are partnering on a series of beers inspired by the critically-acclaimed drama Game of Thrones. Launching in tandem with the season three debut on Mar. 31, Iron Throne, a blonde ale, is the inaugural beer in the series and the result of a creative collaboration between brewmaster Phil Leinhart and HBO.
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Vblast Gator Pit energy drink releases vitamin blend with twist of reservoir cap.
January 9, 2013
VBlast Gator Pit invites its customers to unleash its energy with the twist of a patented reservoir cap, which releases a special liquid vitamin blend into 16.9 ounces of spring water.
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Blue Marlin design heats up Green Saffron’s style.
January 11, 2013
Integrated brand design agency Blue Marlin has developed a complete branding platform for spice specialist Green Saffron. The range includes five varieties of dry spice blends, three sauces, and an award-winning specialty line.
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Glass Packaging Institute recognizes Frïs bottle for innovation, design & shelf appeal
January 14, 2013
The Brand Union's recent dramatic redesign of The Absolut Company’s Frïs vodka bottle has earned the brand a 2012 Clear Choice Award from the Glass Packaging Institute.
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New lid design opens for sprinkle or spoon options.
January 16, 2013
Consumers are now able easily to spoon or sprinkle their favorite Bart spices thanks to an ingenious new dual feature cap produced by RPC Containers Halstead.
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Odwalla introduces new brand-wide identity with more shopper-friendly features
January 18, 2013
For the first time in 6 years, Odwalla is introducing a refreshed visual identity. The new creative will be seen brand-wide, across all product offerings, and will include everything from the website to product labels to delivery trucks.
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TFI Envision creates new design for healthier sauce options
January 21, 2013
The Bertolli® team at Unilever Foods selected TFI Envision, Inc. to create the packaging graphics for their two “Light” Alfredo Sauces.
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Jean Paul Gaultier Coca-Cola contour bottles earn further packaging awards.
January 24, 2013
This year has started with recognition for Ardagh Group and the team who produced the Jean Paul Gaultier Coca-Cola contour bottles. The eye catching limited edition containers, which had already been honoured in 2012 with trophies from Starpack, Best of Metal (MPMA) and The Cans of the Year Award 2012 (The Canmaker), made it a quartet of successes when it was recognized with a Worldstar Award from the World Packaging Organization.
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