iGen® family of digital presses and toners are compliant with Food
and Drug Administration’s (FDA) guidelines for dry foods. Customized folding
cartons can now be created quickly and cost-effectively, speeding time to
market, increasing brand recognition and driving sales.
to industry consultancy Pira International, the worldwide digital printing
market for packaging and labels is expected to reach $6.75 billion by 2014.
With Xerox’s digital packaging solution, printers can offer more short-run
packaging options to marketers, addressing promotional needs ranging from
nationwide launches and regional brands, to specialty items and prototype
products. While there are a variety of applications, here are some examples:
for handmade pastas sold at regional markets,
for party favors for social events such as weddings,
for custom-blended coffees and teas manufactured locally and distributed
compliance is a significant advancement for Xerox and should open a new market
for printers creating limited quantities of customized packages,” says Joel Bienvenu, research
manager, Production Print, IDC. “Additionally, the print quality and color
vibrancy of the iGen4 press allow manufacturers to add ‘pop’ to their product
iGen4 press can quickly store and reprint thousands of folding carton SKUs and
easily switches from one job to the next, providing the flexibility and speed
needed in today’s changing marketplace.
benefits of Xerox’s packaging solution include the:
to reduce costs related to warehousing, storage and disposal of obsolete
cartons – allowing brand owners to apply their marketing dollars to more
- Opportunity to produce
the entire print campaign, from creating the package to producing
marketing collateral, such as point-of-sale signage.
- Ability to
support seasonally focused marketing campaigns and respond more rapidly in