New packaging showcases better-for-you ingredients, social responsibility.
February 13, 2023
The refreshed Single Serve and Pouch packages feature cheerful, vibrant colors; a larger playful color bar for ease of identification at retail; and a prominent new flavor image that shows ingredients and the finished confections for greater appetite appeal, plus a soft touch, matte tactile feel.
KitKat, one of the world's most popular confectionery products, recently introduced recyclable paper packaging as a pilot test for the brand.
February 10, 2023
Nestlé will produce more than a quarter of a million KitKat bars wrapped in paper in an exclusive partnership with Coles, a local retailer. The pack has a QR code which people can scan to have their say and give valuable feedback on the new paper packaging.
With the Flexographic Technical Association (FTA) poised to present its annual sustainability awards this spring, it makes sense to take a look at some of the latest advances in sustainable packaging materials, especially those related to printing and labels.