Crush Cup for Danimals allows kids to eat straight from the package.

A Dutch company is marketing a sauce package that has everything needed to keep it warm over a flame-including the flame.

The newest incarnation of Oreos is a far cry from the original-and so is its packaging.

Kellogg Co. is conducting an ambitious test market of its entire ready-to-eat (RTE) cereal line, putting them into squatter boxes that hold the same amount of product but take up less space.

A new carbonated soft drink, sold in France under the Yoplait Yop brand, features a printed aluminum bottle with a pull-ring metal closure.

Feminine design enhances candy bar’s appeal to women.

Packaging for boneless, skinless chicken breasts uses transparency to reinforce the product’s “all-natural” cachet.

The Kellogg Co. is testing new boxes for its iconic corn flakes. The six-month test market in Detroit will gauge acceptance of the boxes, which hold the same amount of Kellogg’s Corn Flakes as existing cartons but come in a nearly square shape.

A new candy bar from Mars Snackfood U.S., available only in California this year, is using a feminine packaging design to emphasize its appeal to women.

Premium spirits use distinctive squat bottles.